How to Tell If a Media Outlet Actually Shows Up in LLM Answers
How to tell if media outlets appear in LLM answers. A practical guide to AI visibility, earned media strategy, and dual-pathway PR.
Caster Coffee Thoughts: Reflecting on CES 2026
As the dust settles on CES 2026 and we sip our Friday morning coffee, the Caster team is taking a moment to reflect on all we saw and accomplished at the show. CES always feels like a sprint, good to see nothing has changed there. While the week itself is jam-packed, the real value of […]
I Started a Tech PR Firm Centered Around CES. Here’s My Advice.
CES is a trade show that builds technology PR people. It is a proving ground. It will test your preparation, your stamina, your judgment, and your ability to read a room faster than you think is fair. If you want to work in this business and do it well, this is what I would tell […]
LinkedIn Best Practices: Actionable Tips to Build Influence
Back by popular demand, our annual LinkedIn algorithm update is here, just in time for you to implement changes before the new year. In this blog, I share actionable tips that you can take to see your LinkedIn metrics skyrocket in 2026. TLDR: Build a posting schedule and stick to it: 2–3 posts per week, […]
Don’t Get a CES Hangover: Turn Your January Launch Into Year-Round Momentum
Got CES buzz? Keep it. Use this 90-day momentum plan to turn a January launch into sustained coverage.