Exhibiting at CEDIA Expo? Here’s How to Prep Like a Pro
It’s the middle of summer, and while you might be planning when you can take your next beach day or which ice cream shop you want to try next, we’re thinking about CEDIA Expo 2024. The next 6 weeks are going to fly by, and you’ll get a notification to check into your flight to […]
Seven Tech Innovators Join Caster’s Client Roster in 2024
For the Caster crew, 2024 has been nothing close to calm and monotonous…which is exactly how we like it! As we rang in our 25th anniversary, Caster clients kept us busy with company and product launches, acquisitions, several trade shows, Summits & Unplug Fests, networking events and much more. As if handling a healthy mix […]
The Art of Vetting Vendor Partners: Insights for Selecting Your Next PR Agency
Choosing the right vendor partners can be a game-changer. Whether you’re looking for technology suppliers, website designers, marketing agencies, or PR firms, the vetting process is crucial. At Caster, we take pride in our comprehensive vendor vetting service, a crucial offering we provide to our clients. With years of experience and a keen eye for […]
The Power of In-Person Events: Unleashing Benefits for Clients
Last week, I had the opportunity to break up my normal work routine and support one of our new clients with an in-person event. I hopped in the car and took a scenic drive to the grand opening of the Trinnov North American headquarters in Connecticut to assist with its first media day at the […]
LinkedIn Algorithm Update: Tips to Stay Ahead in 2024
Have you noticed a decline in your LinkedIn performance over the past year? If so, you’re not alone. A staggering 95% of LinkedIn users saw decreased reach, engagement and follower growth in 2023. Many users attribute this decline to the evolving algorithm, leaving them feeling out of the loop and struggling to adapt. In this […]