Mile Musings – What PR and Running Have In Common
Turns out, you have a lot of time to think when you set out to run 20+ miles through the woods. This I’ve learned well as I’ve charged full speed into a new hobby and now have three ultra trail runs under my belt. Riding high off these amazing events, I was struck with a […]
My First Internship
New York, Kansas, Florida, Virginia, Rhode Island. Five states and 20 years later, here I am at my very first internship. Hi everyone! My name is Julia, and I am an intern at Caster this summer. For the small amount of time I have been interning at Caster, I feel I have learned so much […]
ChatGPT Won’t Replace Your PR Team
The Caster team has been encouraged to try AI out in all of its various forms and to see where it does and doesn’t hit the mark. As folks working in the tech industry, it’s part of our job to keep tabs on the evolving role of tools that might help us or potentially […]
4 Tips for Getting Started with LinkedIn Advertising
If you’re interested in improving your brand’s public relations strategy, you might not know that a stellar social media plan can be a crucial component of PR success. Caster has a long history of integrating earned, shared, and paid social campaigns into our clients’ PR and marketing programs. Our deep knowledge of client industries gives […]
A Return to InfoComm
Ah, the summer trade show season has begun. As InfoComm kicks off next week, there’s so much I’m looking forward to – but I’m mostly excited to experience the show as an attendee, rather than an AVIXA employee. InfoComm has a special place in my heart. Not only was I once the Marketing Manager for […]