case study

No Business Is Too Small to Make Headlines with Case Studies

In a crowded media landscape, case studies capture an editor’s attention. Caster writes case studies for many of our clients, pitching them for placement, using them to showcase work on client websites, and using them to book interviews on the topic – and our clients’ marketing teams continue to see momentum in campaigns and on […]

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Why Case Studies Should be Your Favorite PR Tool

Case studies are valuable tools for PR activities. They can be used as content for media placement, social media material, contributed article opportunities, and even sales and marketing efforts. Once you have it, a case study can go really far. But, how do you make one? A case study is a story about how your […]

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