Seven Tech Innovators Join Caster’s Client Roster in 2024
For the Caster crew, 2024 has been nothing close to calm and monotonous…which is exactly how we like it! As we rang in our 25th anniversary, Caster clients kept us busy with company and product launches, acquisitions, several trade shows, Summits & Unplug Fests, networking events and much more. As if handling a healthy mix […]
What is PR Worth?
Data is a religion among business leaders. Leading indicators are prophets, and lagging indicators form a holy text. Investments are laid at the altar of better data insights: 91.9 percent of Fortune 100 executives say they’re accelerating their companies’ investments in big data systems. At the same time, only 24 percent of those same executives […]
Mile Musings – What PR and Running Have In Common
Turns out, you have a lot of time to think when you set out to run 20+ miles through the woods. This I’ve learned well as I’ve charged full speed into a new hobby and now have three ultra trail runs under my belt. Riding high off these amazing events, I was struck with a […]
My First Internship
New York, Kansas, Florida, Virginia, Rhode Island. Five states and 20 years later, here I am at my very first internship. Hi everyone! My name is Julia, and I am an intern at Caster this summer. For the small amount of time I have been interning at Caster, I feel I have learned so much […]
4 Tips for Getting Started with LinkedIn Advertising
If you’re interested in improving your brand’s public relations strategy, you might not know that a stellar social media plan can be a crucial component of PR success. Caster has a long history of integrating earned, shared, and paid social campaigns into our clients’ PR and marketing programs. Our deep knowledge of client industries gives […]