Tremendous Content: Standout Media in Extraordinary Times
In a 2015 tweet that he would never subsequently live down, then-ESPN commentator Darren Rovell wrote, “I feel bad for our country. But this is tremendous content.” Part of why this quote refuses to die (to Rovell’s chagrin) is that he was right: the media does its best and most essential work during times of […]
Caster’s Favorite Things 2024
It’s a very special time of year for those of us in the PR industry. No, not the holidays or the return of the McRib: “Best of” list season. The Caster crew loves this time of year in part because we’re good at our jobs, and that pays dividends on these annual lists. We see […]
Seven Tech Innovators Join Caster’s Client Roster in 2024
For the Caster crew, 2024 has been nothing close to calm and monotonous…which is exactly how we like it! As we rang in our 25th anniversary, Caster clients kept us busy with company and product launches, acquisitions, several trade shows, Summits & Unplug Fests, networking events and much more. As if handling a healthy mix […]
What is PR Worth?
Data is a religion among business leaders. Leading indicators are prophets, and lagging indicators form a holy text. Investments are laid at the altar of better data insights: 91.9 percent of Fortune 100 executives say they’re accelerating their companies’ investments in big data systems. At the same time, only 24 percent of those same executives […]
Mile Musings – What PR and Running Have In Common
Turns out, you have a lot of time to think when you set out to run 20+ miles through the woods. This I’ve learned well as I’ve charged full speed into a new hobby and now have three ultra trail runs under my belt. Riding high off these amazing events, I was struck with a […]