Caster Communications

Instagram Expectations, LinkedIn Realities: Gen Z at Work

Gen Z is moving the goalposts for workplace culture: demanding more flexibility, focusing more on work-life balance, seeking different kinds of satisfaction from their jobs, and quitting fast if their current role falls short. Many media observers report on this behavior, even praise it, without pausing to critically evaluate whether it’s good. Insider writes: “Because […]

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4 Things You Need to Know About Google Analytics 4

In April, I started blogging about SEO tips – feel free to check out that blog post if you’re in need of some tips to improve your website’s SEO. Today I want to spill the tea on Google Analytics 4 and give you a quick list of things you should be aware of if you’re […]

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A Big Thank You to Canva Pro, from a Self-Proclaimed Non-Artist

I’ve never been much of a visual artist. I mean, I did secure a spot in my elementary school art gallery expo when I was 8 years old, but only because the container of paint I dropped onto my construction paper made a cool-looking blob resembling a bear in the forest. But aside from the […]

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Why I chose to work at Caster when I live 2954 miles away

My eyes shot open to my alarm blaring at 3:00 A.M. Despite the insanely early hour, I was wide awake and full of adrenaline. I quickly brushed my teeth, packed up, and was out the door of my house in Orange County by 3:32 A.M. As I sat down in the car, my anxiety reminded […]

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Setting Boundaries When You Are “Always On”

PR professionals don’t have regular work hours – if you know you know. Working all the time isn’t a sustainable solution, though. Longer hours don’t necessarily allow you to be more productive — and what’s more, encouraging constant communication can damage employees’ well-being, work-life balance, and job performance. I’m at the dawn of my PR […]

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