Caster Communications

Nurturing Company Culture is Important–Here’s How We Do It

According to research from global staffing firm Robert Half, over a third of  American workers would turn down a job that was otherwise a “perfect fit” if they didn’t like the corporate culture. In addition, 90 percent of employers say that cultural fit is more important than skills or experience to an employee’s long-term success. […]

Read More


Coming Home to a Place I’ve Never Been

I’ve never been so excited to stand in line. As I joined the snaking security queue at Dulles Airport, I could feel my heart begin to flutter. The return to work is finally here, and I was in the business travel vanguard. The nostalgic halo around air travel dissipated pretty quickly once I got on […]

Read More


Outstanding or Overbearing

Engaging with the LGBTQ+ Community during Pride Month   It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was […]

Read More


Considering Instagram Takeovers? Here’s What We’ve Learned starting them at Caster

Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your organization’s personality, build credibility and […]

Read More


What Running a Half Marathon and PR Have in Common

Spoiler alert: It’s more than you might think. On May 2, 2021, I laced up my sneakers and headed to the starting line of my first half-marathon and official, timed, in-person race: The Providence Marathon. As I was standing in the corral, I thought a lot about how far I’d come. Just a few years […]

Read More