The workplace is transforming – this time, not because of new technologies or because Gen Z is entering the workforce, but because communities and businesses around the world are shutting down and going remote amid concerns for coronavirus. Most trade shows and events scheduled for the next two months have been canceled, postponed, or moved to virtual. Many Caster clients have shifted to remote […]
Caster Communications, Inc., an award-winning consumer tech PR, social media, and consulting firm, has added a leading global appliance company Electrolux to its client roster ahead of KBIS 2020. With a legacy of award-winning sustainability and design paired with its Scandinavian heritage, Electrolux delivers beautiful appliances for homes and commercial kitchens. Placing the consumer at the […]
Early this month, I took off with a couple other members of the Caster team for my first trip to Las Vegas for the Consumer Electronics Show (CES). CES—one of the biggest technology tradeshows in the world—may have been a bit daunting for my first ever tradeshow experience, but what other venue could have been a better classroom […]
“Many believe effective networking is done face-to-face, building a rapport with someone by looking at them in the eye, leading to a solid connection and foundational trust.” –Raymond Arroyo
Before beginning my career at Caster Communications, I had minimal Public Relations experience. Not only was I exploring the field, but I was also introduced to the technology industry for the first time. While I was skilled in traditional PR methodologies, tech terms such as “AV” and “IoT” were completely foreign to my vocabulary.
Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens (sometimes even hundreds) of emails every day, so you need to work hard to make sure yours stands out and gets opened. Whether you’re pitching client news, an interview with a subject matter expert, or […]