Caster Communications

What is PR Worth?

Data is a religion among business leaders. Leading indicators are prophets, and lagging indicators form a holy text. Investments are laid at the altar of better data insights: 91.9 percent of Fortune 100 executives say they’re accelerating their companies’ investments in big data systems. At the same time, only 24 percent of those same executives […]

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Director of Account Services, Peter Girard, running the White Lake Ultra

Mile Musings – What PR and Running Have In Common

Turns out, you have a lot of time to think when you set out to run 20+ miles through the woods. This I’ve learned well as I’ve charged full speed into a new hobby and now have three ultra trail runs under my belt. Riding high off these amazing events, I was struck with a […]

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Devon Dean running the Boston Marathon 5K in 2022

The Race to Caster

May 7, 2023 – I visited the world’s most famous racecourse twice this past May. The first time, my legs were on fire. I could feel a rather sizable blister forming on my left foot. The sun bore down on me and thousands of my fellow runners as we took part in the “Greatest Spectacle […]

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My First Internship

New York, Kansas, Florida, Virginia, Rhode Island. Five states and 20 years later, here I am at my very first internship. Hi everyone! My name is Julia, and I am an intern at Caster this summer. For the small amount of time I have been interning at Caster, I feel I have learned so much […]

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4 Tips for Getting Started with LinkedIn Advertising

If you’re interested in improving your brand’s public relations strategy, you might not know that a stellar social media plan can be a crucial component of PR success. Caster has a long history of integrating earned, shared, and paid social campaigns into our clients’ PR and marketing programs. Our deep knowledge of client industries gives […]

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