Small But Mighty
After over 20 years in business, Caster Communications continues to bring success to our clients across the ever-changing technology industry. Although Caster is a boutique agency, we make sure our clients are heard above the noise. The Caster Crew approaches each client engagement with fresh eyes, and we work internally to plan effective strategies for […]
How to Nurture Company Culture
According to research from global staffing firm Robert Half, over a third of American workers would turn down a job that was otherwise a “perfect fit” if they didn’t like the corporate culture. In addition, 90 percent of employers say that cultural fit is more important than skills or experience to an employee’s long-term success. […]
Coming Home to a Place I’ve Never Been
I’ve never been so excited to stand in line. As I joined the snaking security queue at Dulles Airport, I could feel my heart begin to flutter. The return to work is finally here, and I was in the business travel vanguard. The nostalgic halo around air travel dissipated pretty quickly once I got on […]
Outstanding or Overbearing?
Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]