Rumor Has It: The Baddies of History Pt. 1
Let’s play a game of women’s history word association. I’m going to list four powerful women. Your job is to list the first fact that comes to mind about each of them: Cleopatra Marie Antionette Catherine the Great Elizabeth Bathory Now, be honest: Did you recall Cleopatra as a beautiful temptress who seduced the rulers […]
Comma Chameleon
PR pros do a lot of writing and editing. If we’re not careful, we can wind up getting pretty high on our own supply in the process. We develop deeply ingrained preferences for our own habits, viewing stylistic differences as errors, corrections as affronts, and rewrites as assaults on our souls. Reader, I have not […]
Guest Blog: PR Stops for No Quarantine
Introduce yourself! My name is Aria. I am eight years old, and my favorite color is purple. What brings you to the Caster Blog? Someone in my class got a positive COVID-19 test. Now, I have to stay home because I’m exposed to [REDACTED] a lot of the time. We think it’s [REDACTED]. They just […]
Tunes for Tech PR
How Your Morning Music Choices Can Fire You Up For A Busy Day Of PR Commuting to work can be a drag, especially if there aren’t any good songs on the radio. Psychologically, music is much more than just entertainment. Music can promote relaxation, boost energy, and even improve memory. Listening to upbeat music can […]
A Message from Robert
My favorite movie of 2020 was the silver screen adaptation of Cats. You read that correctly. CATS. Cats is as hilarious as it is haunting. Simultaneously the best and worst movie I have ever seen, Cats was the greatest in-theater experience of my life, and as soon as I returned home I wrote 1,500 words […]