The Trade Show Support You Need – For CES and Beyond
God, I love a show. From my first big role as Joseph in Joseph and the Amazing Technicolor Dreamcoat, to a decade-plus as a trade show organizer for one of the biggest tech shows out there, I’ve never been able to resist the high of performance. You practice, critique, and perfect internally – then you […]
AI Search vs. Google: Why PR is the New SEO Strategy
The foundation of search engine optimization (SEO) is shifting beneath our feet. AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews have already altered how we search for information. That means instead of chasing clicks through keyword stuffing or backlinks, forward-thinking brands need to invest in what truly matters: credibility. That’s where public relations comes […]
SEO Resembles Marketing More Than Ever Before
Hey! I’m Adam, the latest addition to the Caster Crew. This will not be the last time you hear from me about SEO. While I normally tell people to run far away from anyone who calls themselves an “SEO expert” (how can they be if they don’t work for Google?), I do consider myself a […]
Q1 2025 Caster Rewind: New Clients, Old Friends, and Big Wins
Everyone likes the sound, sight and excitement of fireworks on New Year’s Eve, right? The Caster crew likes to kick off each year with a BANG as well, and 2025 has been no exception. In Q1, we added two AI innovators to our client roster, travelled to trade shows and events around the globe, racked […]
3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your PR & marketing strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]