How to Defuse a PR Crisis
At Caster, we have managed a fair share of PR crises over the years. With the right response, however, a crisis downgrades to an issue fast. We had the Kaleidescape account when the DVD Copy Control Association (DVD CCA) filed its headline grabbing lawsuit against the hot start up. The DVD CCA, at the time, […]
The Double-Sided Coin of Going In-House for PR
I can probably guess what you are thinking when you read this blog title – an agency person is going to exhaustively list why it’s not a good idea to take my public relations activities in house. But that guess would be wrong. Here’s the thing, I’ve been on both sides of the table. I’ve […]
4 Tips for Getting Started with LinkedIn Advertising
If you’re interested in improving your brand’s public relations strategy, you might not know that a stellar social media plan can be a crucial component of PR success. Caster has a long history of integrating earned, shared, and paid social campaigns into our clients’ PR and marketing programs. Our deep knowledge of client industries gives […]
The Brand Launch Laundry List
Our clients span the whole business lifecycle. At one end of the spectrum, we have category-making clients like Crestron and Hunter Douglas with established messaging, brand recognition, and well-understood technology. On the other end are fledgling startups with, well, none of those things. Many clients come to us in stealth mode for our seasoned expertise […]
Relevant is Better Than Viral
It has been a brutal year for the media industry. The last month alone has ushered in the closure of BuzzFeed News, MTV News, and bankruptcy filings for Vice Media. In April ESPN, ABC News, National Geographic, and Vox all cut their headcount. In general, as our team updates our media lists and follows up […]