PR Archives | Caster Communications

Knowledge is Power, But Beware the Jargon: Tips for Wri...
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, ...
July 9th 2019
Is Crafting the Message > Building the Relationship?...
In PR, relationships are imperative to success, but telling truthful and compelling stories on behalf of your ...
June 26th 2019
What It Takes to Get the Big Story...
There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top ...
June 19th 2019
You’ve Secured a Product Review – Now What?...
In a previous Caster Communications team blog post, Megan gave some great advice on ...
June 4th 2019
Digitization of Industries & its Impact on PR...
There is an increasing digital urgency across many industries to adopt new technology that will drive innovation ...
May 28th 2019
How a Silent Good Deed Can Turn into Booming PR...
Earlier in the month, The Providence Journal ...
May 20th 2019
MYTH, Busted: ‘No News is Good News’...
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
May 13th 2019
5 Things I Learned as a PR Intern...
Beginning my final semester of college, I was unsure of where my major in public relations would take me after ...
May 7th 2019
How to Write an Effective Newsletter...
Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with ...
April 18th 2019
Our Senior Intern Wins Big at URI with PR Excellence Aw...
Caster is thrilled to congratulate our senior intern, Hayley Keen, for her well-deserved award win with ...
April 12th 2019
Beyond the Tweet: How to Leverage Twitter as a PR Tool...
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention ...
April 11th 2019
Abolish Glossophobia with These 3 Tips:...
Did you know that Glossophobia, also known as the fear of public speaking affects about 75% of the population and ...
April 4th 2019
My first time attending a PRSSA Regional Conference...
Last month, I attended the PRSSA Regional Conference at Boston University with the URI PRSSA Chapter.
March 27th 2019
Instagram 101: Tips & Tricks to Drive Traffic to Y...
In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with ...
March 13th 2019
How Seeking a Babysitting Gig Turned Into My Senior PR ...
When I started at the University of Rhode Island, I never could’ve guessed that half my time in college would be ...
February 28th 2019
Does My Small Business Need PR?...
If you run a small business, then you’re probably already wearing many hats. But you might be wondering if it’s ...
November 7th 2018
Writing Your Brand Story Part II: Getting Ready to Shar...
Creating a brand story for your business is part of the foundation for all other PR tactics. To learn what ...
September 25th 2018
Writing Your Brand Story Part I: What, How, & Why...
Traditional PR strategy and tactics, such as media outreach, thought leadership, and social media, can help ...
September 9th 2018
5 Tips to Writing a More Effective Subject Line for You...
Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens ...
July 27th 2018
How PR Can Help Impact Your Bottom Line...
Public relations can be a crucial element to the success of home technology companies. PR is about telling ...
July 23rd 2018
The Art of the Follow-Up Pitch...
A major part of working in PR is pitching the media – it’s something we do daily. Identifying, researching, and ...
July 16th 2018
Steps to Creating Your Facebook Business Page...
Developing a strong social media presence is key to establishing your business’s recognition and credibility. ...
June 14th 2018
“Advertising is What You Pay For, Publicity is Wh...
I am looking forward to all that is still to come as I continue to learn and evolve into my role as Account ...
May 24th 2018
The Value of Industry Awards...
As you focus on building your business’s online presence, managing social media is probably a top-of-the-list ...
May 15th 2018
How to “Spring Clean” Your PR Strategy...
When the days start getting warmer and you’re feeling motivated to tackle cleaning your coat closet, don’t ...
March 23rd 2018
The Value of Publication Awards for Your Integration Bu...
Managing a small business means that you have a never-ending to-do list. When things get busy, one task that ...
February 5th 2018
Caster Academy Quick Sessions at ISE 2018...
Headed to the Netherlands for ISE 2018? While you’re checking out the latest AV systems and products (including ...
January 31st 2018
Highlights of CES 2018...
CES 2018 is winding down, and there were lots of new tech innovations and launches from our ...
January 12th 2018
How to Strengthen Media Relationships on Social Media...
Most likely, you’re probably already leveraging social media for your business. (If you’re not, it’s time! See ...
December 14th 2017
Press Release Best Practices...
As PR pros we have written our share of press releases. So many that we tend to get into a groove of how we ...
December 6th 2017
How to Get your Case Study in the News...
Case studies are a secret weapon for sales, marketing, social media, and PR activities.
October 13th 2017
Understanding Pitching...
Earned editorial coverage can build credibility and brand reputation while gaining the attention of crucial ...
October 9th 2017
My First Few Weeks at Caster...
It’s easy to fear change. As humans, we automatically categorize change as negative. Routine breeds comfort and ...
September 15th 2017
Facebook Content: Five Ways to Reach Your Audience...
With all the social media platforms you’re juggling, it’s important to remember that they all have a different ...
September 12th 2017
How to Choose the Best Social Media Platform for Your B...
It’s no secret social media is an essential tool for every business model today. Some would even go as far ...
September 6th 2017
Why does your integration business need PR?...
Many home technology companies may not know that they need public relations to be successful. PR is important, ...
September 1st 2017
6 PR Tips to Help Grow Your CE Business...
What is PR? According to the Public Relations ...
August 30th 2017
From NYC to Rhode Island, My Move from Sports to Tech P...
I've had a rather unconventional journey leading me to my current position as the new Account Coordinator at Caster ...
July 12th 2017
Quick Tips for Celebrating Your PR Wins...
In PR, we work hard for every win. Whether you’re like us, working in an agency to get coverage for ...
June 15th 2017
B2B versus B2C Storytelling...
Last week one of my Caster colleagues pointed out that something I wrote was for a B2B audience, when it ...
June 12th 2017
Tips for Improving Your LinkedIn Company Page...
LinkedIn company pages can be a very effective tool for building brand awareness and credibility, as well as ...
May 26th 2017
How B2B PR Can Save You From Drowning In The vast tech ...
In virtually every corner of technology there are a few tech giants dominating the media – Apple, Google, Uber, ...
May 24th 2017
What We Can Learn from the Moms in our Lives to be Bett...
This Mother’s Day got me thinking about all the incredible moms I know (including my own), and the three rock star ...
May 15th 2017
Spring Cleaning For PR...
I love this time of year – the breeze finally changes from bitter cold to refreshing, the birds are chirping ...
May 3rd 2017
The PR Process: What’s PR and How to Start...
When high school graduates are going into college, it's safe to say that very few are going in as PR majors. Many - ...
May 1st 2017
How to Avoid the Dreaded PR Disaster...
Warren Buffett has a famous saying: “it takes 20 years to build a reputation and five minutes to ruin it.” There is ...
April 21st 2017
Calendar Appointments – the Small-But-Mighty PR T...
There are two kinds of people: those who have a planner notebook, and those who use an e-calendar to organize their ...
April 19th 2017
Hosting a travel review trip...
Recently, I had the opportunity to coordinate and host an editor for a travel review for one of Caster’s clients. ...
April 12th 2017
The Art of the Follow-up Pitch...
Pitching is something we do day-in and day-out. Seeking out and landing good editorial opportunities for our ...
April 10th 2017
Best Practices for Planned and Impromptu Interviews...
Interviewing is a bigger part of the PR job than you would think.
April 7th 2017
Living To-Do Lists Give You a Leg Up...
Ultimately, a good to-do list should help you reach your goals and do so with a clear head and a good plan. To-do ...
March 20th 2017
The Benefits of Building Your Network...
When it comes to Public Relations it’s not just about maintaining the reputation and awareness of your business, ...
March 6th 2017
Your Kickstarter is funded – now what?...
After your Kickstarter has been funded, PR efforts are still crucial to keep momentum going until you're ready to ...
February 28th 2017
Monitoring Online Mentions and Reputation...
I love to travel and am all about having great experiences wherever I go. Like most travellers, I do quite ...
February 22nd 2017
Why You Should Google Yourself...
Have you ever Googled yourself? If you haven’t, that question may sound egocentric. If you have, you probably ...
January 30th 2017
Tips for Writing Like a Thought-Leader...
The whole time I was in high school and learning how to write research papers, I of course thought that it was a ...
January 25th 2017
CES Media Trends: A Look at 2017 + What’s Ahead...
On the early morning plane ride home from Las Vegas after yet another CES, I thought back to ways the show has ...
January 11th 2017
Closing the year with Clip Reports and New Strategies...
It's the most wonderful time of the year... I do mean the holidays, but for us PR people the end of the year means ...
December 20th 2016
How to Make Case Studies Your Favorite PR Tool...
Sometimes companies don't have any news that fits isn't technically newsworthy, so then what? Some clients don't ...
December 5th 2016
Learning Real-World PR...
Interning at Caster has taught me a tremendous amount about the PR world. Until this internship, I had never worked ...
December 2nd 2016
PR Interaction on Social Media...
I was having a discussion with a PR student recently, and she wanted to know a lot about what PR pros do with ...
November 18th 2016
How Interning at Caster Has Pushed Me Outside of My Com...
When I accepted an internship with Caster, I had a general idea of what I would be getting myself into. I knew the ...
November 16th 2016
Ahead of the Game, Plan your 2017...
It's already November, and the end of the year means lots of planning for 2017. Our team brainstormed last week on ...
November 9th 2016
Unplugging on Vacation...
Is a "digital detox" in your future? Learn about some of the benefits of unplugging on your next vacation and how ...
October 12th 2016
The Snuggle is Real...
I’ve recently returned to Caster after taking the summer off to have a baby. But I knew the return would be ...
October 7th 2016
Prepping for CEDIA...
If anyone is planning on visiting us in little Rhode Island, September is a lovely time of year - it's still warm ...
September 9th 2016
Caster Communications Fall Internship...
Join the Caster team this fall by applying for a paid Internship/Senior Year PR Fellowship position! Caster is ...
August 30th 2016
An Intern’s Guide to Media Lists...
Soon after I started my internship at Caster, I realized that all the communications and public relations ...
August 14th 2016
Telling a brand story...
Public relations is all about telling a story, and a brand needs a great one to be ...
August 10th 2016
Learn PR and Social Media from Caster at CEDIA...
Our own Kimberly Lancaster will be teaching the three different classes, geared towards beginner, intermediate and ...
August 8th 2016
Keeping Up With the World of PR and Technology...
As a PR professional, you know the importance of keeping up with current events in a timely manner. It can ...
August 2nd 2016
4 Press Release Best Practices...
Press releases aren’t the most flowery pieces of writing, they get right to the point and are intended to be ...
August 1st 2016
3 Events You Can Attend to Further Your PR Career...
It’s a well-known fact that networking can be one of the most useful tools to help grow your career. Success in PR ...
July 20th 2016
Evolve Your Business with Pokémon GO...
Admit it, it was the picture of Pikachu that drew you in wasn’t it? By now, no doubt you’ve heard ...
July 15th 2016
Successful Pitching...
All PR pros have laughed at tweets posted on accounts like Smug ...
July 13th 2016
A Post Grad’s Steps to Join the Working World...
Going from post grad to the working world within a month was a big change for me. I’m used to ...
July 6th 2016
Think your company doesn’t need a social media presen...
The emergence of social media in the past decade has changed the PR industry – the days of solely relying ...
July 1st 2016
The One-Page Resume...
In a blog post a few weeks ago, we talked about how to use PR to land your dream internship or job, and we ...
June 24th 2016
5 Ways to Get Your Kickstarter Covered...
If you’re in the startup world, or pay attention to the tech media with any regularity, you’ve probably seen news ...
June 15th 2016
Tools for Keeping your PR and Social Media Organized...
Connecting the pieces of social media, press opportunities, reviews and trade show activities can be difficult ...
June 13th 2016
Networking with an Informational Interview...
Part of being a PR pro is being able to create and capitalize on opportunities, and build relationships. An ...
June 1st 2016
Keyboard Shortcuts for Finding News, and Sharing it Fas...
Sometimes we forget what having the internet at our fingertips means: having the answer to virtually any question. ...
May 19th 2016
Using PR to get a PR Internship...
This week PR News wrote about how to make the most of a PR internship, with some great advice. As an intern it can ...
May 17th 2016
One Year Later – Getting a PR Job and Then What...
Yesterday I made the short trip back to University of Rhode Island for a “One Year Later” panel discussion. ...
April 26th 2016
A few things to know about our newbie: Erin Phillips...
Erin may be a newbie to Caster Communications, but she’s a PR industry veteran.
March 22nd 2016
Trade Shows For Dummies...
From traveling, to hotels, to media, to dinners and show floors, here’s 50 short, interesting lessons I learned ...
October 22nd 2015
Scheduling Your Social...
By: Peter Girard I live with 3 other guys my age, we all ...
February 26th 2015
What You Missed at ISE 2015...
By: Kalyn Schieffer Last week, several Caster clients made ...
February 18th 2015
100k+ Steps Later, Here’s what I Learned from My ...
By: Peter Girard So the majority of the Caster crew just ...
January 15th 2015
CES 2015: Day 4...
If you’re heading home today after a long week at #CES2015, congratulations on your survival! If you’re braving ...
January 9th 2015
CES 2015 Day 1: Before You Hit The Show Floor...
The Caster team is reporting from Vegas at #CES2015 with a stellar client roster exhibiting at this year’s show: ...
January 6th 2015
The ‘Instagram Rapture’...
By: Peter Girard First off, can I just say that I LOVE when ...
December 26th 2014
Deck The Halls with Lots of Caster...
By: Kalyn Schieffer Don’t panic but… Christmas is just ...
December 19th 2014
Merry Pinterest!...
By: Kalyn Schieffer Halloween is over and that means every ...
November 4th 2014
What’s Your Story?...
By: Kalyn Schieffer Every brand has a story to tell. ...
October 20th 2014
Personal Brand Balancing Act...
By: Kalyn Schieffer You may find it strange to think of ...
October 8th 2014
No-Fun-League Inflicts Headphone Trauma for Beats Athle...
The NFL has been called the No-Fun-League by players for quite some time thanks to ever-changing rules and ...
October 6th 2014
In Case You Missed It… CEDIA 2014 Edition...
By: Kalyn Schieffer As the dust settles and the Caster team ...
September 22nd 2014
Blog Inception...
By: Kalyn Schieffer If you enjoyed the movie Inception for ...
September 15th 2014
Twitterbook?...
By: Peter Girard Early this week, Twitter made a change many ...
August 21st 2014
#IceBucketChallenge...
By: Kalyn Schieffer Within the last month, chances are you ...
August 18th 2014
Facebook Puts A Stop to ‘Like Gating’...
By: Peter Girard With PR and social media so closely ...
August 14th 2014
Making Memories at Media Events...
By: Kalyn Schieffer A few weeks ago, I was lucky enough to ...
July 8th 2014
Snapchat: It’s Not Just For Selfies...
By: Kalyn Schieffer In one of my first blog ...
June 25th 2014
Why Can’t We Be Friends?...
By: Kalyn Schieffer Now that you have had two days to ...
June 20th 2014
PR Bandwagon: Jump On or Pass?...
By: Tim Viall In our digital age, it’s easier than ...
June 16th 2014
PR Pros = Racecar Drivers...
By: Peter Girard We recently got our hands on a copy of a ...
June 6th 2014
Social Media Strategy During Tragic Events...
By: Peter Girard Those who follow our blog know we like to ...
May 30th 2014
Memorial Day: To Tweet or Not To Tweet...
By: Kalyn Schieffer Many people take the long Memorial Day weekend to unwind with friends and family, and ...
May 28th 2014
My Big CasterComm Debut...
Hello friends, adoring fans and lovers of all things Caster! My name is Kalyn Schieffer, aka the new girl on ...
May 8th 2014
SEO Hacks You Can Do From Your Own Backyard...
By: Peter Girard As a company, you likely know what SEO ...
May 2nd 2014
Social Media Fail of the Week...
By: Peter Girard ...
April 15th 2014
Let’s Get Tradigital...
By: Peter Girard Last week, fellow Account Coordinator ...
April 9th 2014
Go where the trade show is...
By: Tim Viall I’m not even going to try and say that ...
April 2nd 2014
Get your ‘awards season’ under control!...
By: Tim Viall As I’m writing this blog post, I’m actually ...
March 21st 2014
Time Management 101: Part II...
By: Peter Girard If you read the Caster blog from earlier ...
March 13th 2014
Time Management 101: Part 1...
Last week, my colleague Pete Girard and I had the privilege to ...
March 11th 2014
Social Media: Niche Is In...
My colleague Pete has done a great job these past few weeks giving ...
March 4th 2014
When Opportunity Knocks…...
By: Peter Girard This will be a short blog post but it’s ...
February 28th 2014
The Content Conundrum...
Back in October, I wrote a blog post about public relations professionals ...
February 28th 2014
Using Instagram for your Business...
By: Peter Girard So remember last week when I blogged all ...
February 21st 2014
Using Pinterest for Your Business...
By: Peter Girard Social media for business is becoming more ...
February 14th 2014
PR Perfect Twitter Chats for (Almost) Every day of the ...
By: Peter Girard Are you new to PR, or have you been in the ...
February 5th 2014
Become a Journalist’s BFF...
By: Peter Girard Welcome to the wonderful world of public ...
January 21st 2014
Control4 and SANUS Win Electronic House 2014 Product of...
By Tim Viall As a ...
January 7th 2014
The Tweet Heard Around the World...
By: Peter Girard Well 2014 is right around the corner, ...
December 27th 2013
Is PR Right for You?...
By: Peter Girard It’s a heavy question, “Is PR right for ...
November 18th 2013
Should PR Pros Pitch Journalists Through Twitter DMR...
By: Peter Girard It was ...
November 4th 2013
Twitter Decoded: The Lingo You Should Know...
By: Peter Girard ...
October 28th 2013
Making the Case for Case Studies...
...
October 25th 2013
A Trade Show Survival Guide...
As the dust settles from my first major trade show and life at the Caster offices starts to regain some ...
October 11th 2013
Overcoming "Phone-a-Phobia"...
I didn’t know this before I did a little research but ...
September 5th 2013

press releases

Knowledge is Power, But Beware the Jargon: Tips for Wri...

Is Crafting the Message > Building the Relationship?...

What It Takes to Get the Big Story...

You’ve Secured a Product Review – Now What?...

Digitization of Industries & its Impact on PR...

How a Silent Good Deed Can Turn into Booming PR...

MYTH, Busted: ‘No News is Good News’...

5 Things I Learned as a PR Intern...

How to Write an Effective Newsletter...

Our Senior Intern Wins Big at URI with PR Excellence Aw...

Beyond the Tweet: How to Leverage Twitter as a PR Tool...

Abolish Glossophobia with These 3 Tips:...

My first time attending a PRSSA Regional Conference...

Instagram 101: Tips & Tricks to Drive Traffic to Y...

How Seeking a Babysitting Gig Turned Into My Senior PR ...

Does My Small Business Need PR?...

Writing Your Brand Story Part II: Getting Ready to Shar...

Writing Your Brand Story Part I: What, How, & Why...

5 Tips to Writing a More Effective Subject Line for You...

How PR Can Help Impact Your Bottom Line...

The Art of the Follow-Up Pitch...

Steps to Creating Your Facebook Business Page...

“Advertising is What You Pay For, Publicity is Wh...

The Value of Industry Awards...

How to “Spring Clean” Your PR Strategy...

The Value of Publication Awards for Your Integration Bu...

Caster Academy Quick Sessions at ISE 2018...

Highlights of CES 2018...

How to Strengthen Media Relationships on Social Media...

Press Release Best Practices...

How to Get your Case Study in the News...

Understanding Pitching...

My First Few Weeks at Caster...

Facebook Content: Five Ways to Reach Your Audience...

How to Choose the Best Social Media Platform for Your B...

Why does your integration business need PR?...

6 PR Tips to Help Grow Your CE Business...

From NYC to Rhode Island, My Move from Sports to Tech P...

Quick Tips for Celebrating Your PR Wins...

B2B versus B2C Storytelling...

Tips for Improving Your LinkedIn Company Page...

How B2B PR Can Save You From Drowning In The vast tech ...

What We Can Learn from the Moms in our Lives to be Bett...

Spring Cleaning For PR...

The PR Process: What’s PR and How to Start...

How to Avoid the Dreaded PR Disaster...

Calendar Appointments – the Small-But-Mighty PR T...

Hosting a travel review trip...

The Art of the Follow-up Pitch...

Best Practices for Planned and Impromptu Interviews...

Living To-Do Lists Give You a Leg Up...

The Benefits of Building Your Network...

Your Kickstarter is funded – now what?...

Monitoring Online Mentions and Reputation...

Why You Should Google Yourself...

Tips for Writing Like a Thought-Leader...

CES Media Trends: A Look at 2017 + What’s Ahead...

Closing the year with Clip Reports and New Strategies...

How to Make Case Studies Your Favorite PR Tool...

Learning Real-World PR...

PR Interaction on Social Media...

How Interning at Caster Has Pushed Me Outside of My Com...

Ahead of the Game, Plan your 2017...

Unplugging on Vacation...

The Snuggle is Real...

Prepping for CEDIA...

Caster Communications Fall Internship...

An Intern’s Guide to Media Lists...

Telling a brand story...

Learn PR and Social Media from Caster at CEDIA...

Keeping Up With the World of PR and Technology...

4 Press Release Best Practices...

3 Events You Can Attend to Further Your PR Career...

Evolve Your Business with Pokémon GO...

Successful Pitching...

A Post Grad’s Steps to Join the Working World...

Think your company doesn’t need a social media presen...

The One-Page Resume...

5 Ways to Get Your Kickstarter Covered...