Pros and Cons: A Fast News Cycle, Twitter Replies, and Virtual Events
The pandemic has disrupted our lives, and the PR industry hasn’t been unscathed. But this is nothing new for PR pros – we’re always staying on top of trends, news, and tactics to tell stories, engage audiences, and develop content. Over the last few months, some of the changes to the PR world include a […]
Caster Communications Recognized by PRNEWS Agency Elite Top 100
This week, we are delighted to announce Caster’s recognition in the PRNEWS Agency Elite Top 100, stemming from the achievements of the firm’s consistent and driven ability to innovate, strategize, and deliver results. This acknowledgement is a testament to the proverb that good things come in small packages; while our team is stationed in quaint […]
How to Adjust Your Brand’s Messaging in Today’s Uncertain Climate
Regardless of which industry vertical your company falls under, all brands, big and small, were faced with the same unforeseen ordeal just a few months back – don’t allow a tone-deaf message to pass through given the current state of events. When the pandemic hit, none of us knew how long it would last or […]
Pandemic PR So Far: Tips from the Trenches
The pandemic has invoked rapid changes to almost everything we do. As PR pros, we’ve responded just as quickly as major trade shows shifted online for the first time, editors and writers flip-flopped around to adjust to the virus-distorted news cycle, and brands were faced with all types of uncertainty. Just over two months ago, […]
Communicating in a Pandemic: What We’ve Learned So Far
The world has been wading through uncharted waters for the past few months as the COVID-19 crisis introduces unfamiliar obstacles, unprecedented hardships, and new ways of staying connected and communicating. The PR and journalism industries have shifted to accommodate the news climate that COVID-19 has created, and with that, we’ve had to change the way […]