Managing Stress and Maintaining Morale in a Round-the-Clock Business

If you work in public relations, you must be “always on.” As a PR professional, properly managing stress and maintaining high morale is key to thriving in your role. This isn’t unique to public relations. No matter what field you work in, you’ll most likely have to work overtime or during off hours at some […]

Read More

Quick Brown Fox Story

Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story

If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]

Read More

PR issue or crisis: How you act might define what it is.

At Caster, we have managed a fair share of PR crises over the years. But is crisis always the right word? We had the Kaleidescape account when the DVD Copy Control Association (DVD CCA) filed its headline grabbing lawsuit against the hot start up. The DVD CCA, at the time, was an association controlled by […]

Read More

Is Your Content Sticky Enough? How PR Pros Squeeze Fresh Glue into Your Strategy

Did the word “sticky” in the title grab your attention? The first time I saw the word used in reference to content writing, I certainly made a face. A lot of things are sticky – and while you might be rattling off normal adhesives like tape and glue, my brain defaulted to things I’d rather […]

Read More

Onboarding with a PR Agency: 4 Step Process

So you’ve decided to hire a PR agency – what should the onboarding process look like? In this blog, I’ll talk about what it’s like to start a PR engagement and the four key components of the onboarding process that set the foundation for success. PR is not a tap that can be turned on […]

Read More