Half the stress of being a professional in any type of marketing, public relations or external communications role is keeping up with all of the change. Whether it’s the tactics, the tools, the targets and even the tricks of the trade – we are living in a world where they are constantly evolving. I’ve spent […]
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.
In PR, relationships are imperative to success, but telling truthful and compelling stories on behalf of your client is what the job is all about. If that is done correctly, relationships will simply form naturally. I interviewed some of our Caster Crew members for their point of view regarding the concept of relationships vs. storytelling […]
There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]
In a previous Caster Communications team blog post, Megan gave some great advice on pitching and landing the right product reviewer for your client, but once you’ve secured the right person/product combo — now what? As Megan pointed out “97% of consumers today depend on reviews to make informed purchase decisions“, proving just how important […]