PR

Three Journalism Trends and What They Mean for PR Pros (and Their Clients)

As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]

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Life after college

Life After College During a Pandemic

I’m a planner. I love the anticipation before milestone events, enjoying them many times over in my mind as I prepare for the big day. I enjoy the satisfaction of designing my own path and following it to the end. But, as the old Yiddish proverb states, “Man plans and God laughs.” I had arrived […]

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Reflecting on CEDIA Expo

Reflecting on CEDIA Expo 2021

I am one of the attendees of CEDIA Expo 2021. Having attended Expo nearly every year since 1993, I have a lot of perspectives on this show. I came home from Expo in 2001 and woke up to what would become known as 9/11. I watched the show come back from that and grow year-over-year […]

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Healthy Hybrid Culture

Building a Healthy Hybrid Culture

When hiring remote team members without ever having met physically, it can be a challenge to build a healthy hybrid culture. So much of a company’s social fabric is woven in-person and videoconferencing, though it has improved leaps and bounds in the last 18 months, still leaves a lot of “interpersonal osmosis” to be desired. […]

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