MYTH, Busted: ‘No News is Good News’
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
5 Things I Learned as a PR Intern
Beginning my final semester of college, I was unsure of where my major in public relations would take me after graduation.
How to Write an Effective Newsletter
Newsletters are a great way to reach out to your audience on a regular basis to keep them updated with what’s going on with your client. Unlike social media campaigns or email pitches, where you’re often introducing the reader to your client’s company for the first time and trying to pique their interest, newsletter readers […]
Beyond the Tweet: How to Leverage Twitter as a PR Tool
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.
Abolish Glossophobia with These 3 Tips:
Did you know that Glossophobia, also known as the fear of public speaking affects about 75% of the population and is one of the most common human fears next to those afraid of snakes, spiders, and heights?