Establishing Your Pace: 5 KPIs to Keep Your PR Campaigns on Track
There are lots of ways to measure performance. Key performance indicators (KPIs) provide tangible evidence of the success of your campaigns and allow you to communicate the impact of your work. But which KPIs should you be tracking? When we work with clients, we always make sure we are clear on their goals so we […]
How to Land a Job in PR without Experience
Landing a job in public relations can be intimidating, especially if you don’t have any relevant experience. But don’t be discouraged – there are still plenty of ways to get your foot in the door and make a strong impression on potential employers. Last year, I switched from working in logistics management (my first job […]
She did WHAT? The Baddies of History Pt. 2
It’s Women’s History Month, and Caster is spending it with the girls who smoke behind the bleachers during gym class. Last week, we added some dimension to unfairly flattened stories of Cleopatra and Marie Antionette. This week, we’re taking a look at two women who shocked the world: Catherine the Great and Elizabeth Bathory, the […]
Rumor Has It: The Baddies of History Pt. 1
Let’s play a game of women’s history word association. I’m going to list four powerful women. Your job is to list the first fact that comes to mind about each of them: Cleopatra Marie Antionette Catherine the Great Elizabeth Bathory Now, be honest: Did you recall Cleopatra as a beautiful temptress who seduced the rulers […]
Getting Your Feet Wet in PR? Here Are Four Free Resources to Get You Started
If you’ve been noodling on the idea of adding a PR program to your business, you may have noticed that seasoned PR people don’t really like to give away secrets to success. It’s a competitive world out there – can you blame us? We spend years building relationships and bolstering our skills, cementing our reputation […]