How to Adjust Your Brand’s Messaging in Today’s Uncertain Climate
Regardless of which industry vertical your company falls under, all brands, big and small, were faced with the same unforeseen ordeal just a few months back – don’t allow a tone-deaf message to pass through given the current state of events. When the pandemic hit, none of us knew how long it would last or […]
Pandemic PR So Far: Tips from the Trenches
The pandemic has invoked rapid changes to almost everything we do. As PR pros, we’ve responded just as quickly as major trade shows shifted online for the first time, editors and writers flip-flopped around to adjust to the virus-distorted news cycle, and brands were faced with all types of uncertainty. Just over two months ago, […]
Communicating in a Pandemic: What We’ve Learned So Far
The world has been wading through uncharted waters for the past few months as the COVID-19 crisis introduces unfamiliar obstacles, unprecedented hardships, and new ways of staying connected and communicating. The PR and journalism industries have shifted to accommodate the news climate that COVID-19 has created, and with that, we’ve had to change the way […]
Struggling with #RemoteWorkLife? It’s a Marathon, Not a Sprint
Sick of being quarantined? It’s all about perspective. Here’s how we’re finding some gratitude in our common #remoteworklife gripes. Let’s be honest…who is starting to feel the effects of working full-time from home? For those of us who still have jobs in the continuously floundering economy—moreover, jobs which we can perform safely from our own […]
Caster Adds Crestron Home to Client Portfolio
Hi I’m sure you already said oh wow and depending on what you know, you may also be thinking but how? As you know, SnapAV acquired Control4 in August of 2019, Caster continued to handle the brand, marking an official 12 years on March 30, 2020, which also marked our last day as the PR […]