It’s Time to Ditch the Clichés and Let Your Press Release Tell a Real Story
Press releases have become a battlefield of buzzwords, with every company claiming to be “revolutionary,” “groundbreaking” or “cutting-edge.” It’s no surprise that reporters are rolling their eyes. As ADWEEK highlights, the overuse of clichés is diluting the effectiveness of these communications. Instead of captivating an audience, brands are chasing after attention with empty phrases. The […]
“Does This Need a Press Release?” A Checklist for Evaluating Newsworthiness
When a company has something to say, issuing a press release is often the go-to move. It’s understandable: press releases are a perfect vehicle for quickly, effectively, and accurately briefing the press on significant developments. I’ll be honest – they’re kind of awesome, and they’re one of my favorite genres to write. While press releases […]
How PR Can Help Impact Your Bottom Line
Public relations can be a crucial element to the success of home technology companies. PR is about telling stories to build brand reputation and can help impact their bottom line. Traditionally, PR helps develop a company’s reputation through various forms of media including print, online, TV and radio/podcasts, by telling a compelling story about a […]
Press Release Best Practices
As PR pros we have written our share of press releases. So many that we tend to get into a groove of how we approach writing them for our clients. But sometimes that repetition can get you stuck in a writing rut. Instead, try stepping back with fresh eyes every time you tackle a new press release and consider the following best practices: