Press Releases

How PR Can Help Impact Your Bottom Line

Public relations can be a crucial element to the success of home technology companies. PR is about telling stories to build brand reputation and can help impact their bottom line. Traditionally, PR helps develop a company‚Äôs reputation through various forms of media including print, online, TV and radio/podcasts, by telling a compelling story about a […]

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Press Release Best Practices

As PR pros we have written our share of press releases. So many that we tend to get into a groove of how we approach writing them for our clients. But sometimes that repetition can get you stuck in a writing rut. Instead, try stepping back with fresh eyes every time you tackle a new press release and consider the following best practices:

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