World Events, Social Media & Corporate Messaging: A Three Step Guide
When conducting media training, we guide executives through communication and self-regulation exercises to know what to say and when to stop talking. These same principles apply to corporate communications and social media in times of global crisis. The pressure to comment or post on big new stories, take a stance on an issue, or insert […]
Media Fatigue Is Real. Can PR Practitioners Help?
The release of the 2023 Reuters Institute Digital News Report from The University of Oxford piqued the interest of our team this month. The executive summary reveals that 72% of publishers are concerned over news avoidance in 2023, which hit an all-time high this year while engagement dipped across outlets and platforms. Social media, news […]
4 Tips for Getting Started with LinkedIn Advertising
If you’re interested in improving your brand’s public relations strategy, you might not know that a stellar social media plan can be a crucial component of PR success. Caster has a long history of integrating earned, shared, and paid social campaigns into our clients’ PR and marketing programs. Our deep knowledge of client industries gives […]
Falling in Love with the Magic and Mayhem of PR
The Caster crew is full of tech-savvy, word-slinging professionals, united by our insatiable curiosity and our fierce dedication to our clients. Our passion for PR drives us. When I say PR, I don’t just mean press releases and buzzwords. PR at its core is focused on building relationships with the media—but it’s also so much […]
How to Land a Job in PR without Experience
Landing a job in public relations can be intimidating, especially if you don’t have any relevant experience. But don’t be discouraged – there are still plenty of ways to get your foot in the door and make a strong impression on potential employers. Last year, I switched from working in logistics management (my first job […]