To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.
In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.
If you’ve noticed sudden drops in your follower counts on Twitter and other social media platforms lately, you’re not alone.
Between Facebook and GDPR regulations, consumer across the globe are thinking differently about how brands and companies are using their data and what they are willing to share and not share when given the option.
Today, social media is a critical component to establishing brand identity. Customers’ expectations are rapidly changing and how we deliver our brand experiences must follow suit.