social media

Three Social Media Trends to Spearhead in 2021

Last year was bizarre all around – I think we’re all on the same page there. For public relations and marketing professionals specifically, 2020 was transformative. All our activities shifted to digital platforms and social content proliferated as everyone – from press and customers to friends and family – craved new ways to stay authentically […]

Read More


Tips for Building an Effective Social Media Presence

Most brands are present on social media platforms, but just because you are active on social media, doesn’t mean your strategy is effective. Social media platforms are the perfect place for companies and brands to reach out to current customers, as well as to grab the interest of potential new customers. Creating an impactful social […]

Read More


Social Media and Case Studies for Dealers: A Q+A with Caster from the AVNation #LFHSummit

This past week, the Caster Crew had pleasure of joining the first residential AVNation LFH Summit. We joined #AVTweeps from around the country and many of our clients who presented from home at this virtual event that offered education, trainings, and networking events for the residential custom install industry. The Caster Crew shared some of […]

Read More


Online More Than Ever – Don’t Look Like A Bot: What I Learned About Social Engagement at Caster

By: Samantha Schaller, Intern Social media is used to spread awareness, interact with customers and communities, and keep brands in the conversations in their market. With Twitter, Facebook, LinkedIn, and Instagram staying strong (especially now as we work from home), and more platforms emerging each year, it’s critical for PR pros to understand how to […]

Read More


Instagram Stories – What’s the Deal?

Back in August 2016 Instagram stories were introduced and the internet exploded. Most of the initial discussions surrounding Instagram stories were negative because people were already so set in their Snapchat ways, but that has certainly changed over the last three and a half years. Instagram has become a staple in PR and marketing plans, […]

Read More