press releases

PHOTO GALLERY

  • MYTH, Busted: ‘No News is Good News’...

    At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
    May 13th 2019

  • The Instagram Algorithm: How to Survive and Thrive...

    To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.
    May 1st 2019

  • Instagram 101: Tips & Tricks to Drive Traffic to Y...

    In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with ...
    March 13th 2019

  • Impacted by the 2018 Social Media Bot Purges? Tips for ...

    If you’ve noticed sudden drops in your follower counts on Twitter and other social media platforms lately, you’re ...
    December 19th 2018

  • A Primer on GDPR + Social Media for 2019...

    Between Facebook and GDPR regulations, consumer across the globe are thinking differently about how brands and ...
    December 13th 2018

  • Writing Your Brand Story Part III: Sharing on Social Me...

    This is the final installment in a three-part series on writing and sharing your brand story. Missed what a brand ...
    October 12th 2018

  • Writing Your Brand Story Part II: Getting Ready to Shar...

    Creating a brand story for your business is part of the foundation for all other PR tactics. To learn what ...
    September 25th 2018

  • The Importance of Social Media to Tell Your Story...

    Today, social media is a critical component to establishing brand identity. Customers’ expectations are rapidly ...
    July 25th 2018

  • How PR Can Help Impact Your Bottom Line...

    Public relations can be a crucial element to the success of home technology companies. PR is about telling ...
    July 23rd 2018

  • Why You Should Keep Your Social Media Pages Fresh...

    For business owners, social media is one of the most efficient and impactful ways to communicate with your ...
    June 26th 2018

  • Steps to Creating Your Facebook Business Page...

    Developing a strong social media presence is key to establishing your business’s recognition and credibility. ...
    June 14th 2018

  • Why (and When) To Use Event and Offer pages...

    Getting the word out about your upcoming event or offer does not have to be complicated or costly. As ...
    February 23rd 2018

  • How to Make Your LinkedIn Updates Stand Out...

    LinkedIn is the social media platform designed with the business professional in mind. Whether you are using it ...
    February 22nd 2018

  • Caster Academy Quick Sessions at ISE 2018...

    Headed to the Netherlands for ISE 2018? While you’re checking out the latest AV systems and products (including ...
    January 31st 2018

  • Anatomy of an Effective Facebook Post, Part 2...

    Competition for attention on social media is tough, and got tougher for businesses on Facebook with a new algorithm ...
    January 22nd 2018

  • How to Strengthen Media Relationships on Social Media...

    Most likely, you’re probably already leveraging social media for your business. (If you’re not, it’s time! See ...
    December 14th 2017

  • Should My Company Be on Twitter?...

    Keeping up with the latest fads can be exhausting. But Twitter is not just a passing fad. Rather, it is ...
    November 20th 2017

  • How to Effectively Use your Listings...

    Business listing pages like Google Plus, can be a major referral source for some businesses and commonly rank high ...
    November 17th 2017

  • How to Manage Your Facebook Reviews...

    Facebook reviews have quickly become one of the most accessible and common ways for a customer to share their ...
    November 16th 2017

  • Anatomy of an Effective Facebook Post, Part 1...

    Everything today is begging for likes. On the radio and TV hosts remind their audiences to "like" them on Facebook, ...
    November 6th 2017

  • Understanding Houzz and Its Role for Your Business...

    Connecting with customers on social media is an important strategic effort for building your consumer base and ...
    October 25th 2017

  • Use Awards and Business Listings to Boost SEO and Custo...

    No matter the size of your business, improving SEO and customer engagement should always be a priority. Doing so ...
    October 20th 2017

  • Who is on Houzz?...

    With the plethora of social media platforms filling up the internet, it can be hard to know which ones are ...
    October 4th 2017

  • Understanding Different Social Media Audiences...

    Maybe you already determined which social media platform is best for your business, but understanding your audience ...
    October 2nd 2017

  • What Are Twitter Lists and How Should You Build Them...

    Twitter lists are a great tool to help simplify your social media experience by organizing the groups of people — ...
    September 29th 2017

  • Why Does Your Integration Business Need Social Media?...

    Customer interaction is an important part of any business. Particularly, for custom integrators, who provide a ...
    September 28th 2017

  • How to Find the Right Hashtags for Your Business...

    In the world of social media for business, hashtags are like a secret weapon. Beyond publishing posts for all of ...
    September 25th 2017

  • Establishing Thought Leadership on LinkedIn...

    Influential executives across every industry are on LinkedIn, keeping in touch with their professional connections ...
    September 22nd 2017

  • Social media tips for the CE professional...

    Many CE professionals recognize the importance of PR for their company, but it is important to not overlook the ...
    September 18th 2017

  • Facebook Content: Five Ways to Reach Your Audience...

    With all the social media platforms you’re juggling, it’s important to remember that they all have a different ...
    September 12th 2017

  • How to Choose the Best Social Media Platform for Your B...

    It’s no secret social media is an essential tool for every business model today. Some would even go as far ...
    September 6th 2017

  • How to Use Snapchat’s New Snap Map...

    This past month, Snapchat expanded into the world of mapping with their new feature called Snap Map.
    August 1st 2017

  • Live Video Isn’t Just for Big Brands...

    Social media platforms share trends. Twitter will show you what the most talked-about topics are each day, ...
    July 18th 2017

  • Instagram vs. Snapchat Stories...

    The battle of social media platforms is never ending. Back in 2012, Facebook saw major potential in Instagram ...
    July 17th 2017

  • Blog Roundup: Tips for Twitter...

    Here is a roundup of Twitter blog posts that can help you get started on Twitter, make sure you're using the ...
    June 23rd 2017

  • How to Activate a Facebook Cover Video...

    A short blog post for today on a pretty cool new feature Facebook recently rolled out. Facebook has been really ...
    June 19th 2017

  • Quick Tips for Celebrating Your PR Wins...

    In PR, we work hard for every win. Whether you’re like us, working in an agency to get coverage for ...
    June 15th 2017

  • Developing Your Social Voice...

    Photo Credit: Gavin Whitner, MusicOomph.com I am on a bit of a ...
    June 1st 2017

  • Tips for Improving Your LinkedIn Company Page...

    LinkedIn company pages can be a very effective tool for building brand awareness and credibility, as well as ...
    May 26th 2017

  • Facebook Messenger Guidelines for Your Business...

    Let’s talk a little bit more about Facebook Messenger and how you can leverage it effectively for your business. ...
    May 21st 2017

  • New Features for Businesses Out of F8...

    Last month, Facebook held F8, their annual software and developer conference. While there’s a number of ...
    May 10th 2017

  • Spring Cleaning For PR...

    I love this time of year – the breeze finally changes from bitter cold to refreshing, the birds are chirping ...
    May 3rd 2017

  • The PR Process: What’s PR and How to Start...

    When high school graduates are going into college, it's safe to say that very few are going in as PR majors. Many - ...
    May 1st 2017

  • Hosting a travel review trip...

    Recently, I had the opportunity to coordinate and host an editor for a travel review for one of Caster’s clients. ...
    April 12th 2017

  • Simple Twitter Mistakes You Could Be Making...

    Is Twitter dying or staying alive? Every other week we hear something different, as platforms like Instagram, ...
    March 15th 2017

  • Why Snapchat Stands Out...

    At the beginning of the week the Oscar award-winners were announced, and I was not one of the millions of people ...
    March 3rd 2017

  • Break the Social Media Cycle...

    Yesterday in PR Daily I was reading about 2017 trends for social media, and one stood out to me: "One channel might ...
    February 8th 2017

  • Take Control of Your Notifications...

    It’s not quite spring yet and, depending on which groundhog you take to be your furry weather predictor, we’re ...
    February 6th 2017

  • Why You Should Google Yourself...

    Have you ever Googled yourself? If you haven’t, that question may sound egocentric. If you have, you probably ...
    January 30th 2017

  • Learning Real-World PR...

    Interning at Caster has taught me a tremendous amount about the PR world. Until this internship, I had never worked ...
    December 2nd 2016

  • PR Interaction on Social Media...

    I was having a discussion with a PR student recently, and she wanted to know a lot about what PR pros do with ...
    November 18th 2016

  • Living in the Moment, on Twitter...

    I shared a post, Twitter Engagement in a Few Clicks, to share how to get started on an easy and efficient ...
    November 2nd 2016

  • To post or not to post? A student’s guide to a clean ...

    Young people, especially millennials, are so in tune and over-indulged with modern technology that we often forget ...
    October 28th 2016

  • Twitter Engagement in a Few Clicks...

    Last week was the second Smart Kitchen Summit, an event “dedicated to exploring the intersection of tech, ...
    October 17th 2016

  • Even More Social Media Ads: How To Use Twitter and Link...

    I’ve written a few blogs on the power of using Facebook’s ad feature, and how you can use advertising to promote ...
    October 10th 2016

  • Twitter Chats and Starter Tools...

    Gaining followers is the biggest hurdle in making a new Twitter profile, but it is a bit easier to do compared to ...
    October 3rd 2016

  • 140 Important Characters...

    Interested in learning about Twitter's recent update to their 140 character limit rule? You've come to the right place!
    September 26th 2016

  • Highlights of Houzz...

    At CEDIA Expo this month, our own Kimberly Lancaster taught a few social media and PR courses to the consumer ...
    September 19th 2016

  • Blogging: where to start and how to keep it up...

    Blogs carry a brand's voice and allow it to interact with its target audience, instead of just blasting out ...
    August 26th 2016

  • 4 Elements to a Strong Social Media Presence...

    New social media profile and trends are always popping up, and it can be difficult to stay up-to-date on all of ...
    August 19th 2016

  • Going Offline in a Permanently Online World...

    I’m on vacation this week, hopefully by now somewhere enjoying the solitude of the White Mountains enjoying an ...
    August 12th 2016

  • Learn PR and Social Media from Caster at CEDIA...

    Our own Kimberly Lancaster will be teaching the three different classes, geared towards beginner, intermediate and ...
    August 8th 2016

  • Keeping Up With the World of PR and Technology...

    As a PR professional, you know the importance of keeping up with current events in a timely manner.  It can ...
    August 2nd 2016

  • A Social Media Guide to the ‘Big Games’...

    Are you a business thinking about upping your social media game and going for the “Au” (you’ll see why I ...
    July 29th 2016

  • Managing Social Media – Scheduled Content vs Engageme...

    Social media platforms are constantly changing and evolving, but one thing is for sure: this medium is here to ...
    July 27th 2016

  • Pin it to Win it With Your Business...

    Pinterest is a popular social media platform full of science, recipes, nature, humor, technology, you name it! ...
    July 25th 2016

  • 3 Events You Can Attend to Further Your PR Career...

    It’s a well-known fact that networking can be one of the most useful tools to help grow your career. Success in PR ...
    July 20th 2016

  • Snapchat’s Influence: Stealing stickers and adding le...

    The interactive contact that Snapchat is evolving to have is causing a chain reaction in other social platforms. ...
    July 18th 2016

  • Evolve Your Business with Pokémon GO...

    Admit it, it was the picture of Pikachu that drew you in wasn’t it? By now, no doubt you’ve heard ...
    July 15th 2016

  • Successful Pitching...

    All PR pros have laughed at tweets posted on accounts like Smug ...
    July 13th 2016

  • 3 Ways You Can Use LinkedIn to Start Growing Your Busin...

    If you’re an entrepreneur starting out, you’ve likely fine-tuned your personal LinkedIn page, but have you ...
    July 8th 2016

  • Think your company doesn’t need a social media presen...

    The emergence of social media in the past decade has changed the PR industry – the days of solely relying ...
    July 1st 2016

  • Using LinkedIn to Land Your PR Job...

    The days of searching and applying for PR jobs through job sites are long outdated – to stay ahead of ...
    June 20th 2016

  • 3 Timely Tips for Getting your Tweets Noticed...

    Even though tweets are only 140 characters, a lot goes into writing them. When tweeting from a brand or company, ...
    May 5th 2016

  • Find Your Player 2 – DragonFruit Launches Dating App ...

    If you’re looking for someone to share your geekiness with, you’re in luck! Today Project DragonFruit announced the ...
    April 12th 2016

  • Gifs on Twitter – Distracting or Attention-Grabbi...

    A few weeks ago, we all had a #Gifparty on Twitter as the fun animations got added to our feeds and posting options.
    April 6th 2016

  • Social media for CEDIA pros, a sneak peek...

    Whether you decide to maintain two or five social media platforms, what matters is that they are consistent. When ...
    October 7th 2015

  • Scheduling Your Social...

    By: Peter Girard I live with 3 other guys my age, we all ...
    February 26th 2015

  • New Twitter Features You Might Not Have Known Existed...

    By: Peter Girard Isn’t Twitter great? Why just last month ...
    February 12th 2015

  • SuperBowl XLIX Was A Social Media Record Breaker...

    By: Kalyn Schieffer Chances are that you are one of the ...
    February 4th 2015

  • New Year’s Resolutions: Social Media Style...

    By: Kalyn Schieffer Ah, a new year. Got to love the ...
    January 2nd 2015

  • The ‘Instagram Rapture’...

    By: Peter Girard First off, can I just say that I LOVE when ...
    December 26th 2014

  • Instagram – New Social King?...

    By: Peter Girard A short and sweet social-media centric blog ...
    December 18th 2014

  • All Hail Social Media Queen Taylor Swift...

    By: Kalyn Schieffer Before you judge this post by it’s ...
    December 5th 2014

  • Black Friday Social Strategy...

    By: Kalyn Schieffer It’s a day you either dread or prepare ...
    November 19th 2014

  • #Oops: Avoiding Hashtag Fails...

    By: Kalyn Schieffer Last week, you may have come across or ...
    November 11th 2014

  • Merry Pinterest!...

    By: Kalyn Schieffer Halloween is over and that means every ...
    November 4th 2014

  • Social Media School...

    By: Kalyn Schieffer Yesterday I was lucky enough to tag ...
    October 29th 2014

  • Personal Brand Balancing Act...

    By: Kalyn Schieffer You may find it strange to think of ...
    October 8th 2014

  • National Coffee Day...

    By: Kalyn Schieffer Out of all the National [insert ...
    September 30th 2014

  • If you’re not on Google+, you’re missing out...

    By: Peter Girard The worth of Google+ has been a popular ...
    September 18th 2014

  • Blog Inception...

    By: Kalyn Schieffer If you enjoyed the movie Inception for ...
    September 15th 2014

  • How May We Yelp You?...

    By: Peter Girard We’ve discussed the power of reviews ...
    September 4th 2014

  • Have six seconds to spare? Make a Vine...

    By: Kalyn Schieffer Not too long ago I ...
    September 2nd 2014

  • Twitterbook?...

    By: Peter Girard Early this week, Twitter made a change many ...
    August 21st 2014

  • #IceBucketChallenge...

    By: Kalyn Schieffer Within the last month, chances are you ...
    August 18th 2014

  • Facebook Puts A Stop to ‘Like Gating’...

    By: Peter Girard With PR and social media so closely ...
    August 14th 2014

  • "Forgiveness is more than sayin’ sorry"...

    By: Kalyn Schieffer In my...
    August 11th 2014

  • Which Visual Social Network is Right for You?...

    By: Kalyn Schieffer Visual social networks like ...
    July 28th 2014

  • Time to Revamp Your Website?...

    By: Peter Girard Last week’s post on ...
    July 24th 2014

  • Facebook’s Professional Stalking Tools...

    By: Kalyn Schieffer Last summer, Facebook revamped its ...
    July 15th 2014

  • Snapchat: It’s Not Just For Selfies...

    By: Kalyn Schieffer In one of my first blog ...
    June 25th 2014

  • PR Bandwagon: Jump On or Pass?...

    By: Tim Viall In our digital age, it’s easier than ...
    June 16th 2014

  • Diving into Twitter Ads...

    By: Peter Girard I’m sure many of you know about Facebook ...
    June 13th 2014

  • Why it’s going to be cool to become “unsocial”...

    By: Tim Viall To be completely honest, I think there’s ...
    June 9th 2014

  • PR Pros = Racecar Drivers...

    By: Peter Girard We recently got our hands on a copy of a ...
    June 6th 2014

  • Social Media Strategy During Tragic Events...

    By: Peter Girard Those who follow our blog know we like to ...
    May 30th 2014

  • Memorial Day: To Tweet or Not To Tweet...

    By: Kalyn Schieffer Many people take the long Memorial Day weekend to unwind with friends and family, and ...
    May 28th 2014

  • The Quest for Customer Reviews...

    By: ...
    May 23rd 2014

  • From Twitter to Instagram: Meet the New Faces of PR Cam...

    By: Kalyn Schieffer Chances are, if you own a television or ...
    May 12th 2014

  • My Big CasterComm Debut...

    Hello friends, adoring fans and lovers of all things Caster! My name is Kalyn Schieffer, aka the new girl on ...
    May 8th 2014

  • How Do You Twitter?...

    By: Peter Girard  Well, I started off today thinking it was ...
    April 25th 2014

  • Jump Starting Your Presence on Houzz...

    By: Kelly Ahern For those of you running ...
    March 19th 2014

  • Social Media: Niche Is In...

    My colleague Pete has done a great job these past few weeks giving ...
    March 4th 2014

  • When Opportunity Knocks…...

    By: Peter Girard This will be a short blog post but it’s ...
    February 28th 2014

  • The Content Conundrum...

    Back in October, I wrote a blog post about public relations professionals ...
    February 28th 2014

  • Optimize Your LinkedIn Profile...

    By: Peter Girard Admittedly, I’ve been on a bit of a social ...
    February 26th 2014

  • Using Instagram for your Business...

    By: Peter Girard So remember last week when I blogged all ...
    February 21st 2014

  • Using Pinterest for Your Business...

    By: Peter Girard Social media for business is becoming more ...
    February 14th 2014

  • Top Five Social Media Fails of 2013...

    By: Allie Herzog While there have been many unfortunate social ...
    November 8th 2013

  • Should PR Pros Pitch Journalists Through Twitter DMR...

    By: Peter Girard It was ...
    November 4th 2013

  • Twitter Decoded: The Lingo You Should Know...

    By: Peter Girard ...
    October 28th 2013

  • What NOT To Tweet During A Crisis…...

    By: Allie Herzog ...
    October 21st 2013

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