social media

Impacted by the 2018 Social Media Bot Purges? Tips for Creating an Engaged Follower Base

If you’ve noticed sudden drops in your follower counts on Twitter and other social media platforms lately, you’re not alone.

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A Primer on GDPR + Social Media for 2019

Between Facebook and GDPR regulations, consumer across the globe are thinking differently about how brands and companies are using their data and what they are willing to share and not share when given the option.

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The Importance of Social Media to Tell Your Story

Today, social media is a critical component to establishing brand identity. Customers’ expectations are rapidly changing and how we deliver our brand experiences must follow suit.

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How PR Can Help Impact Your Bottom Line

Public relations can be a crucial element to the success of home technology companies. PR is about telling stories to build brand reputation and can help impact their bottom line. Traditionally, PR helps develop a company’s reputation through various forms of media including print, online, TV and radio/podcasts, by telling a compelling story about a […]

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Why (and When) To Use Event and Offer pages

Getting the word out about your upcoming event or offer does not have to be complicated or costly. As Facebook closes in on nearly two billion monthly active users, it has proven itself to be a perfectly suitable social platform to promote just about any event from small business holiday sales, to fundraisers for nonprofits, […]

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