social media

How to Make Your LinkedIn Updates Stand Out

LinkedIn is the social media platform designed with the business professional in mind. Whether you are using it for yourself or your business, it can be extremely valuable when reaching out and connecting to a professional audience. Because these connections allow users to network, find fellow professionals and build their online presence, users need their […]

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Anatomy of an Effective Facebook Post, Part 2

Competition for attention on social media is tough, and got tougher for businesses on Facebook with a new algorithm that shows fewer posts that aren’t ads. Businesses will have to apply new strategies to keep their Facebook pages and posts effective.

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How to Effectively Use your Listings

Business listing pages like Google Plus, can be a major referral source for some businesses and commonly rank high in search. For your business to effectively use these listings, it’s important the right information is displayed and your business has been positively reviewed by multiple people.

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Anatomy of an Effective Facebook Post, Part 1

Everything today is begging for likes. On the radio and TV hosts remind their audiences to “like” them on Facebook, and even your local coffee place probably has a sign directing you to their page.

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Top Five Social Media Fails of 2013

By: Allie Herzog While there have been many unfortunate social media blunders this year, we can thank (or shame) Home Depot for adding another one to the list just yesterday. Home Depot tweeted an incredibly inappropriate and offensive photo and caption, and its so-called apologies in the aftermath also fell short. You would think that […]

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