Getting Started with Your Business’ Cross-Platform Keyword Strategy
In the ever-evolving digital world, a cross-platform keyword strategy is crucial for businesses aiming to enhance their online presence. Unlike traditional keyword strategies that focus on a single platform, a cross-platform approach ensures your business is visible across various online channels, from search engines to social media. If you’re not exactly sure where to start, […]
Dive Into These Social Trends to Shape Your 2024 Strategy
Every November, I get pumped up to dive into the biggest anticipations for social media in the new year. This year, though, predicting what’s coming next for social media feels a tad like diving into a cloudy, troll-infested pool from a 50-meter platform. 2023 was one of the rockiest I’ve experienced in my seven-year social […]
World Events, Social Media & Corporate Messaging: A Three Step Guide
When conducting media training, we guide executives through communication and self-regulation exercises to know what to say and when to stop talking. These same principles apply to corporate communications and social media in times of global crisis. The pressure to comment or post on big new stories, take a stance on an issue, or insert […]
Keeping up with the Platform X
Since Elon Musk rebranded Twitter to “X” in July, he’s raced full throttle toward his vision of the “everything app.” Both before and since the rebrand, Musk has rolled out algorithm updates, new platform features, subscriber perks, and free rider limitations at an overwhelming pace. Many of these changes revolve around a central goal: getting […]
LinkedIn Algorithm Update: A Guide for Companies (2023)
With 950 million LinkedIn members as of July 2023, the number of posts have grown 41 percent in the past two years. This summer, the LinkedIn algorithm update marked a significant shift in how content is prioritized and displayed on the platform. These changes aim to foster meaningful interactions, prioritize connections, and highlight expert advice […]