Social Media

Instagram Takeovers

Experienced Advice on Instagram Takeovers

Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]

Read More


Pros and Cons: A Fast News Cycle, Twitter Replies, and Virtual Events

The pandemic has disrupted our lives, and the PR industry hasn’t been unscathed. But this is nothing new for PR pros – we’re always staying on top of trends, news, and tactics to tell stories, engage audiences, and develop content. Over the last few months, some of the changes to the PR world include a […]

Read More


The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures

The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures

Last week, I highlighted key FAQs regarding the Federal Trade Commission’s (FTC) Endorsement Guides. As I said, disclosure (and arguably common sense) is at the heart of these issues. Using a formula of $100 x 10,000 followers + extras = total rate, you can see how quickly the dollars can roll in for influencers. For sponsors, […]

Read More


The FTC’s Endorsement Guides, Part 1: Do you know what you need to disclose?

The FTC’s Endorsement Guides, Part 1: Do You Know What You Need to Disclose?

If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising? And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material […]

Read More


How to Effectively Manage a B2B Social Media Account

At Caster, we believe every business, whether it is B2B, B2C, or B2B2C, benefits from implementing a strategic social media presence, but oftentimes we hear from new B2B clients, “why do we need to be on social media anyway?” Here’s why: Social media offers an enormous potential to reach target audiences at little-to-no cost. It […]

Read More