Mastering the world’s most popular social media platform: YouTube
With the looming threat of a TikTok ban, new platforms emerging constantly, and content guidelines shifting rapidly, the social media landscape remains volatile to say the least. But there is one constant that holds its ground amidst the chaos: YouTube. With over 2.5 billion monthly active users, YouTube is the most-used social media platform in […]
Q1 2025 Caster Rewind: New Clients, Old Friends, and Big Wins
Everyone likes the sound, sight and excitement of fireworks on New Year’s Eve, right? The Caster crew likes to kick off each year with a BANG as well, and 2025 has been no exception. In Q1, we added two AI innovators to our client roster, travelled to trade shows and events around the globe, racked […]
3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your PR & marketing strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]
LinkedIn Algorithm Update: Tips to Stay Ahead in 2024
Have you noticed a decline in your LinkedIn performance over the past year? If so, you’re not alone. A staggering 95% of LinkedIn users saw decreased reach, engagement and follower growth in 2023. Many users attribute this decline to the evolving algorithm, leaving them feeling out of the loop and struggling to adapt. In this […]
Keeping up with Platform X (Updated February 2024)
Since our last blog post on the X platform back in November, change has been the site’s only constant. We’re only a month and a half into the 2024 development plan, and the X team has revamped the user experience through an updated algorithm, potential features, and new tools. While the X app and site […]