Digitization of Industries & its Impact on PR
There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]
How a Silent Good Deed Can Turn into Booming PR
Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]
MYTH, Busted: ‘No News is Good News’
At Caster, we build programs to amplify our clients in the media and on social networks when they have news to share.
Writing Your Brand Story Part I: What, How, & Why
Traditional PR strategy and tactics, such as media outreach, thought leadership, and social media, can help you reach your target audience to contribute to brand recognition and business growth. But they will only be successful if you’ve first taken the time to define your brand story. What is your brand story, and how do you […]
B2B vs. B2C Storytelling: What’s the Difference?
B2B vs. B2C Storytelling: What’s the Difference? No matter what you’re writing, your first consideration should be: Who is my audience? At a base level, you need to determine if your audience is B2B (business-to-business) or B2C (business-to-consumer), because that will make a big difference in your tone and style. What is the difference between […]