Let’s Get Technical: Embracing Specs in Tech PR
Caster’s clients run the gamut from multinational fortune 500 companies to stealth mode start-ups—just about the only thing they all have in common is a high incidence of engineering degrees in the C-Suite. With such a varied pool of clients, everything we do addresses a different audience, with widely varying level of technical expertise. We’re […]
An Autopsy of Incorrect Tech Predictions
But What if We’re Wrong?, a book by author and former New York Times Magazine essayist Chuck Klosterman, advocates for looking at the present as if it were the past. The impetus for such an exercise is that throughout history, humans have repeatedly had extreme confidence in beliefs, predictions, or “truisms” that time eventually proves […]
Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.
Digitization of Industries & its Impact on PR
There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]
A Primer on GDPR + Social Media for 2019
Between Facebook and GDPR regulations, consumer across the globe are thinking differently about how brands and companies are using their data and what they are willing to share and not share when given the option.