Keeping up with the Platform X
Since Elon Musk rebranded Twitter to “X” in July, he’s raced full throttle toward his vision of the “everything app.” Both before and since the rebrand, Musk has rolled out algorithm updates, new platform features, subscriber perks, and free rider limitations at an overwhelming pace. Many of these changes revolve around a central goal: getting […]
Journalists Will Win the Breakup
I want to take a break from the Caster blog’s regularly scheduled program of PR tips and tech trend analysis to say something that I thought was blindingly obvious, but is apparently very confusing to a lot of social media executives: reporters are good, and we should support them. Last week was dark for journalism. […]
Should We Still Be on Twitter?
Twitter debuted when I was in college – the concept of social media and digital marketing was SO NEW that there was not a single course on it yet. Some professors even questioned the legitimacy of these new platforms. How could this really be the future of media? Did I just date myself? Yep. When […]
Enter the #CASTERCOMMunity Sweepstakes at CEDIA Expo!
CEDIA Expo is back for 2022, and it’s going big in Texas! We can’t wait to connect with our clients, friends and fellow CEDIA community members on the show floor. Caster will have six team members onsite representing eight clients –the highest number we’ve had on the floor since 2007. To celebrate a strong return […]
Anything Worth Doing is Worth Doing Right: Lessons in Starting Social Media
Social media has proliferated PR and marketing as an essential tool – so much so that every year on June 30th we celebrate World Social Media Day which was introduced by the team at Mashable in 2010. Over the last 12 years it’s safe to say the social media landscape has continued to evolve and […]