Twitter

Enter the #CASTERCOMMunity Sweepstakes at CEDIA Expo!

CEDIA Expo is back for 2022, and it’s going big in Texas! We can’t wait to connect with our clients, friends and fellow CEDIA community members on the show floor. Caster will have six team members onsite representing eight clients –the highest number we’ve had on the floor since 2007. To celebrate a strong return […]

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Anything Worth Doing is Worth Doing Right: Lessons in Starting Social Media

Social media has proliferated PR and marketing as an essential tool – so much so that every year on June 30th we celebrate World Social Media Day which was introduced by the team at Mashable in 2010. Over the last 12 years it’s safe to say the social media landscape has continued to evolve and […]

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Beyond the Tweet: How to Leverage Twitter as a PR Tool

For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.

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We can Tweet in 280 characters. Should we?

Does twice the length really equate two times the power? A new update on Twitter allows you to tweet double the original 140-character limit, leaving more room to share hashtags, links, photos, and commentary. Yet, is there a compelling reason to add more words? As Mark Twain said, “I didn’t have time to write a […]

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Should PR Pros Pitch Journalists Through Twitter DM’s?

By: Peter Girard It was fun, interesting, and insightful to turn the tables on some of Caster’s media friends and ask them a few questions.  Last week, Patrick Coffee, a writer for PRNewser, asked the question: Should PR Pitch Journalists on Twitter with Direct Messages? – in response to Twitter’s update which now allows Twitter […]

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