Beyond the Tweet: How to Leverage Twitter as a PR Tool
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.
We can Tweet in 280 characters. Should we?
Does twice the length really equate two times the power? A new update on Twitter allows you to tweet double the original 140-character limit, leaving more room to share hashtags, links, photos, and commentary. Yet, is there a compelling reason to add more words? As Mark Twain said, “I didn’t have time to write a […]
Should PR Pros Pitch Journalists Through Twitter DM’s?
By: Peter Girard It was fun, interesting, and insightful to turn the tables on some of Caster’s media friends and ask them a few questions. Last week, Patrick Coffee, a writer for PRNewser, asked the question: Should PR Pitch Journalists on Twitter with Direct Messages? – in response to Twitter’s update which now allows Twitter […]