Tag: Business

Maximizing Interaction on Your Next Virtual Conference

Maximizing Interaction on Your Next Virtual Conference

As we quickly move into the summer, still under stay-at-home order in many states, with our large events and gatherings, in most cases, cancelled, we are seeing events become virtual to keep people connected and learning and to allow companies to continue showcasing their technology and products. However, event organizers, individual companies, and groups are […]

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Business NOT as Usual: COVID-19 Resources for the Technology Industry

Business NOT as Usual: COVID-19 Resources for the Technology Industry

When you asked yourself what 2020 would bring when the clock struck midnight this past New Year’s Eve, my guess is you didn’t say, “a global pandemic forcing me to close the doors of my business, work remotely (if you’re one of the lucky ones), and stock up on toilet paper, cleaning supplies, rubber gloves, […]

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Caster Adds Crestron Home to Client Portfolio

Hi I’m sure you already said oh wow and depending on what you know, you may also be thinking but how? As you know, SnapAV acquired Control4 in August of 2019, Caster continued to handle the brand, marking an official 12 years on March 30, 2020, which also marked our last day as the PR […]

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Working from Home Full Time: Pros and Cons from the Caster Crew

Working from Home Full Time: Pros and Cons from the Caster Crew

Many businesses around the country are shifting their operations from the norm. Caster, too, has temporarily shut its brick-and-mortar doors and has transitioned to a full-time, all-remote workforce (though we’re still highly available and highly productive, per the norm). While our favorite Canadian Erin Phillips works remotely for the Caster Crew year-round (and a few […]

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The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures

The FTC’s Endorsement Guides, Part 2: Understanding Influencers and FTC Disclosures

Last week, I highlighted key FAQs regarding the Federal Trade Commission’s (FTC) Endorsement Guides. As I said, disclosure (and arguably common sense) is at the heart of these issues. Using a formula of $100 x 10,000 followers + extras = total rate, you can see how quickly the dollars can roll in for influencers. For sponsors, […]

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