Tag: Business

Caster Welcomes New Clients: Avocor, Enclave, Hunter Douglas, and Intellithings

It has been a SUPER busy summer at Caster Communications including client mergers and acquisitions, massive product and technology launches, influencer events in the Caribbean, and more. You’d think that would be enough to keep us busy, but because we’re suckers for feeding our brains by expanding, learning, and taking on the next challenge, we’ve […]

Read More


Why Working for a Small Agency is Actually the Smartest Career Move

Why Working for a Small Agency is Actually the Smartest Career Move

Everyone knows that agency work—while fast-paced and often demanding—is one of the best ways to soak up knowledge and experience in a burgeoning PR career—and these benefits are compounded when that agency is also a small business. Sure, there’s something attractive and shiny about working for a giant, corporate PR agency in a skyscraper that […]

Read More


What It Takes to Get the Big Story

There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]

Read More


Digitization of Industries & its Impact on PR

There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]

Read More


How a Silent Good Deed Can Turn into Booming PR

Earlier in the month, The Providence Journal reported that Chobani (who calls themselves “America’s number one Greek Yogurt”) donated $50,000 to Warwick’s public schools to pay off children’s lunch bills. In a grossly unpopular move, Warwick had before announced that children who owe money for lunch would be served cold sandwiches instead of a hot […]

Read More