The PESO Model Collapsed the Communications Silo (For the Best)
Fun fact: I work in PR and content, but I have an identical twin sister that works in marketing and sales. Another fun fact: Twins are prone to comparison. People always look for ways to differentiate between two people with the same face. Due to this phenomenon, my sister and I fall into the “ultra-competitive” […]
There’s no place like home
As 2021 is coming to an end, I am reflecting on the blur that was trying to find a job during a pandemic, graduating over zoom, and in the heat of it all, jumping into the unknown: TECH! Throughout this process, I learned there is no place like home. When I was 17 years old, […]
Reflecting on CEDIA Expo 2021
I am one of the attendees of CEDIA Expo 2021. Having attended Expo nearly every year since 1993, I have a lot of perspectives on this show. I came home from Expo in 2001 and woke up to what would become known as 9/11. I watched the show come back from that and grow year-over-year […]
Beyond the Building: Welcoming Fresh Ideas from Across the Country
During the 22 years Caster has been in business, Kimberly Lancaster, president and founder, was fairly resistant to the idea of operating with a large-scale remote team. Being a team big on culture and a hands-on work environment, a distributed work force disrupted the belief system Caster held dearly. With the hiring of our Toronto-based […]
Caster Communications Recognized by PRNEWS Agency Elite Top 100
This week, we are delighted to announce Caster’s recognition in the PRNEWS Agency Elite Top 100, stemming from the achievements of the firm’s consistent and driven ability to innovate, strategize, and deliver results. This acknowledgement is a testament to the proverb that good things come in small packages; while our team is stationed in quaint […]