Tag: engagement

Picking Up the Phone in Public Relations: Yes, It Can Still Be Relevant

As we call ourselves in the Twitter-verse, we “#PRPros” spend most of our days stationed behind a wall of monitors, furiously tapping away on our keyboards as we write press releases and pitches, build media lists, and plan social media campaigns. These moments of fervently focused silence are (all too frequently) alleviated by hour-long calls, […]

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The Instagram Algorithm: How to Survive and Thrive

To anyone who’s spent any time scrolling Instagram, it’s no secret that the company changed what you see on your feed.

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Beyond the Tweet: How to Leverage Twitter as a PR Tool

For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.

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Instagram 101: Tips & Tricks to Drive Traffic to Your Page

In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.

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How to Make Your LinkedIn Updates Stand Out

LinkedIn is the social media platform designed with the business professional in mind. Whether you are using it for yourself or your business, it can be extremely valuable when reaching out and connecting to a professional audience. Because these connections allow users to network, find fellow professionals and build their online presence, users need their […]

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