Tag: Media pitching

You’ve Secured a Product Review — Now What?

In a previous Caster Communications team blog post, Megan gave some great advice on pitching and landing the right product reviewer for your client, but once you’ve secured the right person/product combo — now what? As Megan pointed out “97% of consumers today depend on reviews to make informed purchase decisions“, proving just how important […]

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Giving Your Content Extra Mileage: How to Turn One Piece of Content into a Dozen Articles

A challenge that we sometimes face as tech PR professionals is navigating the constantly changing technology landscape and ensuring that our clients are being seen and heard as thought leaders in their respective industries. We want to make sure our clients are a part of the stories and angles as they shift, even if the […]

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5 Tips to Writing a More Effective Subject Line for Your PR Pitch

5 Tips to Writing a More Effective Subject Line for Your PR Pitch

Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens (sometimes even hundreds) of emails every day, so you need to work hard to make sure yours stands out and gets opened. Whether you’re pitching client news, an interview with a subject matter expert, or […]

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Three ways to keep your media relationships thriving

You’ve successfully pitched and placed a story, what’s next? For PR professionals, seeking out and fostering relationships with the media is essential to ensuring success in the future. PR professionals should make every effort to become a reliable resource for journalists and can do so by providing them with content relevant to their interests, beat, […]

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The Art of Crafting the ‘Perfect’ Pitch

Journalists receive hundreds of e-mail pitches per day, and yours is likely to get lost in the shuffle so it’s important to do what you can to make it stand out among the masses. The ‘perfect’ pitch would ideally capture your reader’s attention by providing an interesting piece of data, thought leadership, or other relevant […]

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