Tag: pitching

You’ve Secured a Product Review — Now What?

In a previous Caster Communications team blog post, Megan gave some great advice on pitching and landing the right product reviewer for your client, but once you’ve secured the right person/product combo — now what? As Megan pointed out “97% of consumers today depend on reviews to make informed purchase decisions“, proving just how important […]

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5 Tips to Writing a More Effective Subject Line for Your PR Pitch

5 Tips to Writing a More Effective Subject Line for Your PR Pitch

Pitching is one of the most important parts of a PR pro’s job—but it can be tricky. Journalists receive dozens (sometimes even hundreds) of emails every day, so you need to work hard to make sure yours stands out and gets opened. Whether you’re pitching client news, an interview with a subject matter expert, or […]

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The Art of Crafting the ‘Perfect’ Pitch

Journalists receive hundreds of e-mail pitches per day, and yours is likely to get lost in the shuffle so it’s important to do what you can to make it stand out among the masses. The ‘perfect’ pitch would ideally capture your reader’s attention by providing an interesting piece of data, thought leadership, or other relevant […]

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