Tag: PR

Top 5 PR + Social Trends of 2019

Half the stress of being a professional in any type of marketing, public relations or external communications role is keeping up with all of the change. Whether it’s the tactics, the tools, the targets and even the tricks of the trade – we are living in a world where they are constantly evolving. I’ve spent […]

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Caster Welcomes New Clients: Avocor, Enclave, Hunter Douglas, and Intellithings

It has been a SUPER busy summer at Caster Communications including client mergers and acquisitions, massive product and technology launches, influencer events in the Caribbean, and more. You’d think that would be enough to keep us busy, but because we’re suckers for feeding our brains by expanding, learning, and taking on the next challenge, we’ve […]

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Why Working for a Small Agency is Actually the Smartest Career Move

Why Working for a Small Agency is Actually the Smartest Career Move

Everyone knows that agency work—while fast-paced and often demanding—is one of the best ways to soak up knowledge and experience in a burgeoning PR career—and these benefits are compounded when that agency is also a small business. Sure, there’s something attractive and shiny about working for a giant, corporate PR agency in a skyscraper that […]

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4 Steps for Fruitful Content Strategy

If you don’t have a content program for your marketing and PR, you’re probably about to start one, or you should be thinking about it. The Content Marketing Institute (CMI) reported that content marketing is popular, and growing, with 91% of B2B brands and 86% of B2C brands using it. Quality content brings averages a […]

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The Best Advisors Say No

We’ve all been in that meeting. The meeting where someone, usually in a leadership role, suggests a terrible idea. An idea that’s either counterproductive to the mission of the organization, outside of the scope or abilities of the people within that organization, or just plain wrongheaded. The trajectory of that idea depends on the rest […]

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