Tag: PR

Maximizing Interaction on Your Next Virtual Conference

Maximizing Interaction on Your Next Virtual Conference

As we quickly move into the summer, still under stay-at-home order in many states, with our large events and gatherings, in most cases, cancelled, we are seeing events become virtual to keep people connected and learning and to allow companies to continue showcasing their technology and products. However, event organizers, individual companies, and groups are […]

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Communicating in a Pandemic: What We’ve Learned So Far

The world has been wading through uncharted waters for the past few months as the COVID-19 crisis introduces unfamiliar obstacles, unprecedented hardships, and new ways of staying connected and communicating. The PR and journalism industries have shifted to accommodate the news climate that COVID-19 has created, and with that, we’ve had to change the way […]

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Ninety-Nine Problems but a Pitch Ain’t One! Learning the Art of Media Pitching

One of my favorite parts of graduating from the University of Rhode Island’s public relations program in May 2019 was decorating my graduation cap with a witty PR pun that I had thought of a year before commencement day rolled around. Tacky foam letters sprawled across an overly bedazzled, deep blue, and glittery mortarboard, spelled […]

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Out of Office: How Caster is Managing Remote with High Availability Amid Corona Virus Concerns

The workplace is transforming – this time, not because of new technologies or because Gen Z is entering the workforce, but because communities and businesses around the world are shutting down and going remote amid concerns for coronavirus.   Most trade shows and events scheduled for the next two months have been canceled, postponed, or moved to virtual. Many Caster clients have shifted to remote […]

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Instagram Stories – What’s the Deal?

Back in August 2016 Instagram stories were introduced and the internet exploded. Most of the initial discussions surrounding Instagram stories were negative because people were already so set in their Snapchat ways, but that has certainly changed over the last three and a half years. Instagram has become a staple in PR and marketing plans, […]

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