Tag: public relations

Communicating in a Pandemic: What We’ve Learned So Far

The world has been wading through uncharted waters for the past few months as the COVID-19 crisis introduces unfamiliar obstacles, unprecedented hardships, and new ways of staying connected and communicating. The PR and journalism industries have shifted to accommodate the news climate that COVID-19 has created, and with that, we’ve had to change the way […]

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Ninety-Nine Problems but a Pitch Ain’t One! Learning the Art of Media Pitching

One of my favorite parts of graduating from the University of Rhode Island’s public relations program in May 2019 was decorating my graduation cap with a witty PR pun that I had thought of a year before commencement day rolled around. Tacky foam letters sprawled across an overly bedazzled, deep blue, and glittery mortarboard, spelled […]

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Out of Office: How Caster is Managing Remote with High Availability Amid Corona Virus Concerns

The workplace is transforming – this time, not because of new technologies or because Gen Z is entering the workforce, but because communities and businesses around the world are shutting down and going remote amid concerns for coronavirus.   Most trade shows and events scheduled for the next two months have been canceled, postponed, or moved to virtual. Many Caster clients have shifted to remote […]

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Searching for the ‘perfect PR partner’ – why boutique is better

Searching for the ‘perfect PR partner’ – why boutique is better

If you’re reading this particular blog, there is a decent chance you’re currently on the hunt for a public relations partner and you’re here doing your homework on Caster Communications. If that’s the case, we’re glad you’re here. We’re here to help, and we commend you for running this reconnaissance mission – the least we […]

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Staying Organized in the Lightning-Fast World of PR

I’ve always been able to pride myself on my organization skills (everywhere besides in my car, that is!), and I live and breathe by lists, at work, and in my personal life. I actually go so far as to write two grocery lists out each week – one for the things I want as they […]

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