SEO Resembles Marketing More Than Ever Before
Hey! I’m Adam, the latest addition to the Caster Crew. This will not be the last time you hear from me about SEO. While I normally tell people to run far away from anyone who calls themselves an “SEO expert” (how can they be if they don’t work for Google?), I do consider myself a […]
4 Things You Need to Know About Google Analytics 4
In April, I started blogging about SEO tips – feel free to check out that blog post if you’re in need of some tips to improve your website’s SEO. Today I want to spill the tea on Google Analytics 4 and give you a quick list of things you should be aware of if you’re […]
5 SEO Writing Tips That Work
SEO isn’t just keywords anymore, it’s clarity, structure, and signals that machines can parse fast. These five writing moves improve search rankings and help AI engines (ChatGPT, Claude, Perplexity, AI Overviews) pull and cite your content correctly. Strong SEO writing right now means matching search intent quickly, using clear titles, connecting pages with purposeful internal […]