5 Writing Tips to Improve SEO
Not sure where to begin with SEO? You aren’t alone. While developing an SEO strategy for your entire website may seem daunting, there are some easy ways to instantly improve your website’s search ranking. Let’s start with the basics.
What is SEO and why is it important?
SEO stands for Search Engine Optimization, which is the practice of improving your website’s search ranking. According to Google, implementing SEO best practices on your website make it “easier for search engines to crawl, index, and understand your content”.
Five Tips to Improve Your Website’s SEO
1. Consider Search Behavior When Drafting Content
If you are looking to cut through the clutter and outrank your competitor, think about the keywords your target audience uses and how they might search for the topic you’re writing about. Does your headline answer the question they’re asking? Great – now you’ve gotten them to come to your site. Is your content compelling enough to keep them? Even better – now they’ll spend longer on your website, which increases your SEO.
2. Punch Up Your Headlines
When drafting content for your website, prioritize creating a punchy headline that is infused with SEO-friendly keywords. Page titles are an important factor for SEO. For example, here are few tips to optimize your headlines for success:
- Provide meaningful value: Lessons From the PR Fails of 2021 (So Far)
- Include numbers (odd numbers are even better!): Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
- Deliver actionable education: Three Pillars to Define Your Crisis Comms
- Present subject matter in an unusual way: An Autopsy of Incorrect Tech Predictions
Which leads us to our next tip…
3. Internal Linking
Building internal links into your content is another important factor for SEO. Try to link to as much internal content on your website as possible – other blog posts and case studies are great internal links to include. That way, if your content is picked up by another site, there will be backlinks to your site, which will increase your website’s page views.
4. Update Your Content Frequently
Depending on the resources and bandwidth your company has, you can create a schedule to do a content refresh of your website. Whether it be monthly, quarterly, or weekly, set goals for how often you are adding new content to your website.
5. Leverage Your Social Media Channels
Social media is a tool that doesn’t directly impact your SEO, but it is an easy way to increase your website’s search visibility and organic search. When you share relevant and valuable content to your audiences across your social media channels, you are not only establishing brand awareness and credibility, but also increasing visibility when your social posts link back to your website.
Remember that SEO is a marathon, not a sprint. In order to not overwhelm yourself or your team, start with these five tips. Then, be sure to monitor your website performance and optimize appropriately.
Stay tuned for more SEO tips!