Mise En Place PR
How cooking and PR are eerily similar Great chefs aren’t born, they’re forged – and I submit the same is true for PR professionals. For anyone unfamiliar with the term, “mise en place” is a French term for “having all your ingredients measured, cut, peeled, sliced, grated, etc. before you start cooking” – if you […]
There’s no place like home
As 2021 is coming to an end, I am reflecting on the blur that was trying to find a job during a pandemic, graduating over zoom, and in the heat of it all, jumping into the unknown: TECH! Throughout this process, I learned there is no place like home. When I was 17 years old, […]
Lessons From The PR Fails of 2021 (So Far)
Ah, the dreaded #PRFail: we’ve all seen our share. Sometimes, the hashtag is attached to a thoughtless publicity stunt on social media; sometimes, it’s a serious crisis, handled poorly. As public relations professionals, it’s our job to analyze how corporate communications are likely to make the audience feel so we can avoid PR fails. For […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]
Three Social Media Trends to Spearhead in 2021
Last year was bizarre all around – I think we’re all on the same page there. For public relations and marketing professionals specifically, 2020 was transformative. All our activities shifted to digital platforms and social content proliferated as everyone – from press and customers to friends and family – craved new ways to stay authentically […]