Maximizing Your PR Efforts – What Are You Leaving on the Table?
To start things with an understatement, 2020 has been unprecedented. However, it’s December, or as some of my favorite memes about this year have stated, we’ve started the “12th level of Jumanji”. Putting the pandemic aside, across all businesses, December means end-of-year (EOY), contract renewals, and time set aside to review the efforts of the […]
Stepping into my New Role at Caster
I remember my first CEDIA Expo incredibly clearly. It was the final year in Atlanta, and I was just a few months into my job with CEDIA, my very first professional job out of college. I was in awe that this company would pay to send me to this show. Little did I know that […]
Pros and Cons: A Fast News Cycle, Twitter Replies, and Virtual Events
The pandemic has disrupted our lives, and the PR industry hasn’t been unscathed. But this is nothing new for PR pros – we’re always staying on top of trends, news, and tactics to tell stories, engage audiences, and develop content. Over the last few months, some of the changes to the PR world include a […]
Caster Communications Recognized by PRNEWS Agency Elite Top 100
This week, we are delighted to announce Caster’s recognition in the PRNEWS Agency Elite Top 100, stemming from the achievements of the firm’s consistent and driven ability to innovate, strategize, and deliver results. This acknowledgement is a testament to the proverb that good things come in small packages; while our team is stationed in quaint […]
Tips for Building an Effective Social Media Presence
Most brands are present on social media platforms, but just because you are active on social media, doesn’t mean your strategy is effective. Social media platforms are the perfect place for companies and brands to reach out to current customers, as well as to grab the interest of potential new customers. Creating an impactful social […]