5 SEO Writing Tips That Work
SEO isn’t just keywords anymore, it’s clarity, structure, and signals that machines can parse fast. These five writing moves improve search rankings and help AI engines (ChatGPT, Claude, Perplexity, AI Overviews) pull and cite your content correctly. Strong SEO writing right now means matching search intent quickly, using clear titles, connecting pages with purposeful internal […]
How to Make the Most Out of Virtual Events
With COVID-19 and social distancing rules causing events, tradeshows and trainings to cancel, reschedule, or go virtual, everyone in the industry is being impacted — from event management to manufacturers, and everyone in between. In a pre-COVID world, virtual events were often dismissed or thought of not as engaging as their in-person counterparts. It can […]
4 Ways to Benefit from the Competition’s PR Wins
When you work in PR, no two days are alike. We’re kept on our toes as we handle launches, strategy, interview requests, social media engagement, and more – often all before lunch. At Caster, our days start and end with reading the news, checking for opportunities, and industry newsletters. When we find competitor coverage, we […]
Beyond the Tweet: How to Leverage Twitter as a PR Tool
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.