Tag: tips

How to Make the Most Out of Virtual Events

With COVID-19 and social distancing rules causing events, tradeshows and trainings to cancel, reschedule, or go virtual, everyone in the industry is being impacted — from event management to manufacturers, and everyone in between. In a pre-COVID world, virtual events were often dismissed or thought of not as engaging as their in-person counterparts. It can […]

Read More


4 Ways to Benefit from the Competition’s PR Wins

4 Ways to Benefit from the Competition’s PR Wins

When you work in PR, no two days are alike. We’re kept on our toes as we handle launches, strategy, interview requests, social media engagement, and more – often all before lunch. At Caster, our days start and end with reading the news, checking for opportunities, and industry newsletters. When we find competitor coverage, we […]

Read More


Beyond the Tweet: How to Leverage Twitter as a PR Tool

For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.

Read More


Abolish Glossophobia with These 3 Tips:

Did you know that Glossophobia, also known as the fear of public speaking affects about 75% of the population and is one of the most common human fears next to those afraid of snakes, spiders, and heights?

Read More


Instagram 101: Tips & Tricks to Drive Traffic to Your Page

In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.

Read More