Tag: tips

5 Writing Tips to Improve Your SEO

5 Writing Tips to Improve SEO

Not sure where to begin with SEO? You aren’t alone. While developing an SEO strategy for your entire website may seem daunting, there are some easy ways to instantly improve your website’s search ranking.  Let’s start with the basics. What is SEO and why is it important? SEO stands for Search Engine Optimization, which is […]

Read More


How to Make the Most Out of Virtual Events

With COVID-19 and social distancing rules causing events, tradeshows and trainings to cancel, reschedule, or go virtual, everyone in the industry is being impacted — from event management to manufacturers, and everyone in between. In a pre-COVID world, virtual events were often dismissed or thought of not as engaging as their in-person counterparts. It can […]

Read More


4 Ways to Benefit from the Competition’s PR Wins

4 Ways to Benefit from the Competition’s PR Wins

When you work in PR, no two days are alike. We’re kept on our toes as we handle launches, strategy, interview requests, social media engagement, and more – often all before lunch. At Caster, our days start and end with reading the news, checking for opportunities, and industry newsletters. When we find competitor coverage, we […]

Read More


Beyond the Tweet: How to Leverage Twitter as a PR Tool

For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.

Read More