Consulting
We think big because our clients do.
Getting ready to enter the market, thinking about expanding to new markets or need to rebrand in your existing market? Our senior team brings C-level strategists to the table, guiding you with one-on-one support as you build, plan, execute, and grow. With unparalleled business acumen, expertise in modern communications and experience working with companies at every stage of life, Caster’s seasoned professionals can work quickly and efficiently. Before you hire an entire team, launch your offering, or pivot your brand, talk to us.
After over 25 years working with tech companies of every shape and size, we’ve seen it all – and we’re pretty great at helping you make the right decisions.
Go-to-market strategy.
Maybe you’re not ready for a full PR push but need the right guidance to avoid missteps and set yourself up for success. Companies that think about the long game even before they’ve begun will come out on top in the end. Or maybe you’re ready to emerge from stealth? We’ve worked with companies small and large to develop not only a plan for PR, but a larger, strategic approach integrated with marketing, to garner the most momentum possible.
- Company brand story launches, rebrands, product launches
- Consultation on go-to-market, partnerships, opportunities, distribution, investment & connections
- Planning, strategy, ideation, web and social audits
- SWOT analysis and brand story development
Seed to sale.
With over 25 years working with tech companies from seed-round startup launching out of stealth mode to IPO and everything in between, Caster has helped clients of all sizes navigate the world of launch, acquisition, SPAC, funding, and IPO. But it’s the journey of who you talk to and the media who understand your story will determine who pays attention.
- Investment news: Seed, Series, Acquisition, Mergers, IPO, SPAC
- Executive media training, fact sheets, backgrounders
- Collaboration with investment groups, venture firms, incubators to maximize attention
- Relationships with top tier media covering funding & investment news from Wall Street Journal and Financial Times to TechCrunch and Axios and everything in between.
ABCs of M&A.
M+A drives media attention, but it works both ways, too. You can’t be a tech darling if no one knows your name. When you’re planning for a merger or acquisition a lot depends on timing and how to tell your people. We help companies craft the sensitive internal messaging and balance that with the flashy external messaging to create a flawlessly executed timeline of events that create internal buy-in and garner a big bang externally.
- Internal Communications, Town hall webinars, employee letters, events
- Executive media training, fact sheets, backgrounders, presentation decks, video scripts
- Tier one relationships with business media from Forbes to Fortune to Bloomberg to Insider
Extinguishing Fires.
We’ve seen our fair share of fires – some spread like wildfire, yet others we stamped out before the spark caught. We’ve managed media responses to a worldwide security hack impacting 100 million devices and trained CEOs on how to talk through a difficult narrative. We’ve guided B2B brands through delicate channel partner issues and advised companies through pandemic-induced supply chain challenges.
When it comes to crisis PR, Caster has helped clients not get burnt.
- Crisis management, preparation, and response
- Crisis and risk mitigation
- Corporate reputation management
- Media training
- Security vulnerabilities, executive transitions, scandals, recalls
Joint Services.
Caster and bluesalve partners, LLC have partnered to elevate and streamline end-to-end technology consulting services from the foundry to the frontline. A renowned team of experienced advisors that can collectively solve critical problems across a manufacturer’s business, this partnership is designed to support companies developing hardware and software for custom and consumer electronics, IoT, XR, AI, enterprise, and emerging industries. Caster and bluesalve will offer strategic counsel through execution on projects ranging from product design, development, sourcing and procurement to integrated marketing, PR, social and digital media.
Click here to inquire about our joint services.
What We Do
Public Relations
Social Media
Content
