The Latest
Caster’s Top Tips for CES 2023
This is it. The final countdown. Our pitches are out, and our schedules are full. We’re ready for CES 2023! It’s a huge team effort to ensure everything runs smoothly in January. In Vegas or behind the scenes, collectively our team has decades of experience. This week, a few of us offer our most helpful […]
Post All-Team and Pre-CES Check In
Last week, the stars aligned and we slid a short but high-impact all-team meeting into just one day. From California to Florida, we all made our way to our new Caster HQ at Innovate Newport. For a brief time, we closed our laptops (gasp), took notes on paper (double gasp), and got to work on […]
Managing Stress and Maintaining Morale in a Round-the-Clock Business
If you work in public relations, you must be “always on.” As a PR professional, properly managing stress and maintaining high morale is key to thriving in your role. This isn’t unique to public relations. No matter what field you work in, you’ll most likely have to work overtime or during off hours at some […]
Let’s Get Technical: Embracing Specs in Tech PR
Caster’s clients run the gamut from multinational fortune 500 companies to stealth mode start-ups—just about the only thing they all have in common is a high incidence of engineering degrees in the C-Suite. With such a varied pool of clients, everything we do addresses a different audience, with widely varying level of technical expertise. We’re […]
Three is a Magic Number
Caster scores a new client hat trick in October October was a busy month for Caster Communications. In between basking in all the press from CEDIA 2022, launching the seminal Crestron Modern Workplace Research Report, and starting 2023 plans, we signed three, count them, THREE extremely cool new clients. via GIPHY RTC RealTime Community was […]