The Latest
4 Things You Need to Know About Google Analytics 4
In April, I started blogging about SEO tips – feel free to check out that blog post if you’re in need of some tips to improve your website’s SEO. Today I want to spill the tea on Google Analytics 4 and give you a quick list of things you should be aware of if you’re […]
A Big Thank You to Canva Pro, from a Self-Proclaimed Non-Artist
I’ve never been much of a visual artist. I mean, I did secure a spot in my elementary school art gallery expo when I was 8 years old, but only because the container of paint I dropped onto my construction paper made a cool-looking blob resembling a bear in the forest. But aside from the […]
The PR Genius of Drag Queens
I draw a lot of inspiration from drag queens—and I don’t just mean the abundance of leopard print in my closet. Drag performers are savvy communicators, haunting storytellers, detail-oriented obsessives, and improv geniuses. They’re daring, passionate, smart, and above all, memorable. Frankly, as a PR pro, that’s everything I hope to be. The closest I’ve […]
5 LinkedIn Algorithm Updates
I’m often asked about the LinkedIn algorithm and what it means for my clients’ company pages. Today, I’m going to share what I’ve learned about the algorithm and its recent updates from research, reading, and a lot of A/B testing. Then I’m going to share a very new, very hot little trick that LinkedIn just […]
Why I Chose to Work at Caster when I Live 2954 Miles Away
My eyes shot open to my alarm blaring at 3:00 A.M. Despite the insanely early hour, I was wide awake and full of adrenaline. I quickly brushed my teeth, packed up, and was out the door of my house in Orange County by 3:32 A.M. As I sat down in the car, my anxiety reminded […]