The Latest
Setting Boundaries When You Are “Always On”
PR professionals don’t have regular work hours – if you know you know. Working all the time isn’t a sustainable solution, though. Longer hours don’t necessarily allow you to be more productive — and what’s more, encouraging constant communication can damage employees’ well-being, work-life balance, and job performance. I’m at the dawn of my PR […]
5 Writing Tips to Improve SEO
Not sure where to begin with SEO? You aren’t alone. While developing an SEO strategy for your entire website may seem daunting, there are some easy ways to instantly improve your website’s search ranking. Let’s start with the basics. What is SEO and why is it important? SEO stands for Search Engine Optimization, which is […]
Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]
Welcome Kayla, Caster’s New Account Supervisor
Welcome to Caster, Kayla! That’s me. I’m Kayla. And yes, I’m welcoming myself! Though, after a month(ish) of baptism by fire into the Caster Crew’s tight-knit team, I certainly feel welcomed. From more than 1,300 miles away, the Caster team has me off to, what I feel is, a smashing good (and busy) start. Now […]
Embracing the Changes: Meet Sophia Damon
If you had asked me four years ago what I would be doing during my last semester at college, I would have probably told you applying to graduate schools for a doctorate in physical therapy. Back then I thought I had my whole life planned out, and nothing was going to get in the way […]