The Latest
Three Reasons to Consider Sponsored PR & Content
Public relations, like any other business function, continues to shift and evolve – particularly in the post-COVID era of uncertainty, what works in PR continues to look different on a month to month basis. While we’re strong proponents of the power of organic PR and media relations, targeted outreach, understanding journalists and serving as resources […]
How to Adjust Your Brand’s Messaging in Today’s Uncertain Climate
Regardless of which industry vertical your company falls under, all brands, big and small, were faced with the same unforeseen ordeal just a few months back – don’t allow a tone-deaf message to pass through given the current state of events. When the pandemic hit, none of us knew how long it would last or […]
The Future of Work Looks Different for All of Us
Work from anywhere is trending. As a person who really, really likes the office, I found the shift to remote work really tough. In my office, which was designed by me for me, and where I have typed, pitched, chatted, fretted, strategized, and vented for 20 years, working anywhere doesn’t resonate. But I know I […]
Pandemic PR So Far: Tips from the Trenches
The pandemic has invoked rapid changes to almost everything we do. As PR pros, we’ve responded just as quickly as major trade shows shifted online for the first time, editors and writers flip-flopped around to adjust to the virus-distorted news cycle, and brands were faced with all types of uncertainty. Just over two months ago, […]
Online Meeting Fatigue is Real … But it’s Time to Suck it Up
There is no question that online meeting and virtual event fatigue is real. Since March 2020, we’ve been, for the most part, confined to our homes doing our best to conduct business from whatever quiet nook or cranny we could find to setup our computer. Being, quite literally, grounded across the globe, caused the worldwide […]