The Latest
Social Media and Case Studies for Dealers: A Q+A with Caster from the AVNation #LFHSummit
This past week, the Caster Crew had pleasure of joining the first residential AVNation LFH Summit. We joined #AVTweeps from around the country and many of our clients who presented from home at this virtual event that offered education, trainings, and networking events for the residential custom install industry. The Caster Crew shared some of […]
Online More Than Ever – Don’t Look Like A Bot: What I Learned About Social Engagement at Caster
By: Samantha Schaller, Intern Social media is used to spread awareness, interact with customers and communities, and keep brands in the conversations in their market. With Twitter, Facebook, LinkedIn, and Instagram staying strong (especially now as we work from home), and more platforms emerging each year, it’s critical for PR pros to understand how to […]
Caster Adds Crestron Home to Client Portfolio
Hi I’m sure you already said oh wow and depending on what you know, you may also be thinking but how? As you know, SnapAV acquired Control4 in August of 2019, Caster continued to handle the brand, marking an official 12 years on March 30, 2020, which also marked our last day as the PR […]
Ninety-Nine Problems but a Pitch Ain’t One! Learning the Art of Media Pitching
One of my favorite parts of graduating from the University of Rhode Island’s public relations program in May 2019 was decorating my graduation cap with a witty PR pun that I had thought of a year before commencement day rolled around. Tacky foam letters sprawled across an overly bedazzled, deep blue, and glittery mortarboard, spelled […]
Working from Home Full Time: Pros and Cons from the Caster Crew
Many businesses around the country are shifting their operations from the norm. Caster, too, has temporarily shut its brick-and-mortar doors and has transitioned to a full-time, all-remote workforce (though we’re still highly available and highly productive, per the norm). While our favorite Canadian Erin Phillips works remotely for the Caster Crew year-round (and a few […]