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My First Trade Show As a PR Assistant
On my first day as an intern at Caster I was exposed to what I now know as the hectic time of trade shows. CES was my first experience in the office during a trade show until this past September, when I was part of my first CEDIA Expo. Working with multiple clients and just […]
Five Tips for Building a More Engaging Newsletter
Last week, I was lamenting to a friend about the amount of marketing and promotional email lists I’m subscribed to through stores I frequent, places I’ve ordered from once, or even lists that I’m still unsure of how I got on. Each day, I clear at least 150 marketing emails across both my personal and […]
Why I Chose to Study Public Relations
I didn’t–at first. But I know I’m exactly where I’m supposed to be now. I always knew I wanted to work in a business setting, whatever that may be. I watched my mom leave the house with her heels on and her work phone ringing off the hook, and I wanted to be just like […]
3 Things You Might Not Know About Your Facebook Profile
From startups to project work, legacy brands to multi-national companies, Caster has worked with them all. A growing part of what we bring to the table for our clients is a social media savvy team with their pulse on updates and changes to platforms that can impact your business. From Facebook, to Twitter, Instagram, and […]
What You Can Expect from the Caster Clients at CEDIA Expo 2019
It’s hard to believe that Summer 2019 is already winding down. While the Caster Crew enjoyed our fair share of Narragansett beers and sunsets, the office has been in full CEDIA swing for quite some time now. See over here, CEDIA prep goes all summer long. For those of you who are sitting in the […]