The Latest
Top 5 PR + Social Trends of 2019
Half the stress of being a professional in any type of marketing, public relations or external communications role is keeping up with all of the change. Whether it’s the tactics, the tools, the targets and even the tricks of the trade – we are living in a world where they are constantly evolving. I’ve spent […]
Caster Welcomes New Clients: Avocor, Enclave, Hunter Douglas, and Intellithings
It has been a SUPER busy summer at Caster Communications including client mergers and acquisitions, massive product and technology launches, influencer events in the Caribbean, and more. You’d think that would be enough to keep us busy, but because we’re suckers for feeding our brains by expanding, learning, and taking on the next challenge, we’ve […]
Why Working for a Small Agency is Actually the Smartest Career Move
Everyone knows that agency work—while fast-paced and often demanding—is one of the best ways to soak up knowledge and experience in a burgeoning PR career—and these benefits are compounded when that agency is also a small business. Sure, there’s something attractive and shiny about working for a giant, corporate PR agency in a skyscraper that […]
Getting a Start on My First E-Marketing and Social Media Campaign
Throughout my seven months as an intern with Caster, I’ve been able to learn and pick up on PR techniques quickly by applying new information in my daily projects and tasks. I have been challenged with new projects that have pushed me to develop the skills to conquer these tasks successfully. As a newly hired […]
4 Steps for Fruitful Content Strategy
If you don’t have a content program for your marketing and PR, you’re probably about to start one, or you should be thinking about it. The Content Marketing Institute (CMI) reported that content marketing is popular, and growing, with 91% of B2B brands and 86% of B2C brands using it. Quality content brings averages a […]