The Latest
Embracing a Partnership: Integrating a PR Agency with Your Team
Once upon a time, I worked on the internal side of the marketing and communications world, and the idea of bringing in a PR agency felt like inviting a stranger to your family dinner. But now, as someone who’s danced on both sides of the floor, I’ve learned that this “stranger” can quickly become one […]
Perfecting Pepcom – A PR Guide to Pitching Press around CES
As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]
Keeping up with Platform X (Updated February 2024)
Since our last blog post on the X platform back in November, change has been the site’s only constant. We’re only a month and a half into the 2024 development plan, and the X team has revamped the user experience through an updated algorithm, potential features, and new tools. While the X app and site […]
3 Social Media Engagement Lessons from Elmo’s Viral X Post
“How are you doing?” It’s one of the most loaded questions we hear nowadays. We often find ourselves at a crossroads, unsure whether we should respond with a polite but generic “I’m well, how about you?” or be truthful about our current state. Amid economic pressures, political turmoil, global conflicts, family matters, and personal burnout, […]
Layoff Messaging for Tech Companies
The pandemic hiring spree was a zero-interest rate phenomenon: We’ve seen over 300,000 tech layoffs in the past two years, and we’re on track to hit half a million total by 2025. Throughout this nonstop cycle of tech layoff news, we’ve seen every communication approach imaginable, from graceful statements to disorganized scrambling and shamefaced silence. […]