Dive Into These Social Trends to Shape Your 2024 Strategy
Every November, I get pumped up to dive into the biggest anticipations for social media in the new year. This year, though, predicting what’s coming next for social media feels a tad like diving into a cloudy, troll-infested pool from a 50-meter platform. 2023 was one of the rockiest I’ve experienced in my seven-year social […]
3 Things You Might Not Know About Your Facebook Profile
From startups to project work, legacy brands to multi-national companies, Caster has worked with them all. A growing part of what we bring to the table for our clients is a social media savvy team with their pulse on updates and changes to platforms that can impact your business. From Facebook, to Twitter, Instagram, and […]
Beyond the Tweet: How to Leverage Twitter as a PR Tool
For many, Twitter is just another social platform – a way to share your thoughts with the world and quickly mention something that happened in your day, at work, in the news, etc.
Instagram 101: Tips & Tricks to Drive Traffic to Your Page
In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.