Social Media Trends to Watch in 2023
One of the best parts of working in PR is that no two days are the same. I spend my days on my toes in anticipation of what’s to come – ready to learn, react and pivot at any moment. Living for the element of surprise makes me especially fond of social strategy. Year-over-year for […]
Five Frightful PR Problems That Give Us The Heebie Jeebies
You unlock this door with the key of imagination Beyond it is another dimension. You’ve just crossed over into The Public Relations Zone. Even with decades of experience, a few situations still send a shiver up our spine. 1. Imperius! You Can’t Control The Media We pride ourselves on our great press relations and on […]
Champagne PR on a Beer Budget
Earlier this week, Caster’s Director of Account Services Pete Girard joined KMB Communications, Inc.’s Katye Bennett and InGear’s Veronica Esbona for LAVNCH panel about how companies without a PR budget can build a PR strategy. The conversation, moderated by THE rAVe Agency’s Morgan Lawrence, took place at CEDIA Expo. Together, this panel of tech PR […]
Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story
If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]